Premium international beer brand Heineken has released a new above-the-line campaign showcasing their sponsorship of Rugby World Cup 2011 in New Zealand. This is the Game, created with advertising agency Wieden + Kennedy Amsterdam, focuses on the unwritten Code of values implicit in rugby union on and off the pitch, such as sportsmanship and respect, and promotes Heineken as the worldwide partner and official beer of the international tournament.
Category: Drinks, alcoholic
Client: Heineken
Agency: Wieden+Kennedy
Production: Revolver
Country: Netherlands
Director: Steve Rogers
Executive Creative Director: Mark Bernath
Executive Creative Director: Eric Quennoy
Art Director: Craig Williams
Copywriter: david smith
Production company: Revolver
Illustrator: Tavis Coburn
Broadcast Director: Erik Verheijen
Agency Producer: Ross Plummer
Planner: Dan Hill
Group Account Director: Andrew Kay
Account Director: Philip Jacobson
Art Buyer: Annette Krutzik
Project Manager: Kate Blumer
Business Affairs: Marieke van Helden
The commercial titled This is the Game was done by Wieden+kennedy advertising agency for Heineken Rugby World Cup Sponsorship (for Heineken) in Netherlands.
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