Saturday, February 23, 2008
Check out these hot new Pepsi bottles, as seen over at Reuben Miller. The bottle design is organic and sleek (it reminds me of the way a wave disturbs sand, or of a shellfish skeleton), and I love that the bottle is textured.
In an attempt to create a "healthy" cola, Pepsi is debuting Pepsi Raw - an all-natural drink made from apple extract, plain caramel coloring, coffee leaf, tantaric acid from grapes, gum arabic, cane sugar and sparkling water - as opposed to the traditional Pepsi recipe of fructose corn syrup, sugar, artificial colorings, phosphoric acid, caffeine, citric acid and natural flavors.
Friday, February 22, 2008
Renault Scenic with PSP Playstation Portable
Client: Renault Italia
Agency: Publicis Roma
Creative Director: Alasdhair Macgregor
Creative Director: Patrizio Marini
Copywriter: Federico Russo
Art Director: Alessandro Izzillo
Photographer: Piergiorgio Rozza
Thursday, February 21, 2008
Olla Sensitive. Good like the old days when you didn´t have to wear anything.
Advertising Agency: age. comunicações, São Paulo, Brazil
Creative Directors: Carlos Domingos, Paulo Pretti
Art Director: Paulo Pretti
Copywriter: Digão Senra
Photographer: Ella Durst
Wednesday, February 20, 2008
Tuesday, February 19, 2008
Let us keep on dreaming of a better world
Product : ché men's magazine
Agency : Duval Guillaume Antwerp
Creative Director: Geoffrey Hantson
Creative Director: Dirk Domen
Art Director: Sebastien De Valck
Copywriter: Kristof Snels
Country : Belgium
This campaign from CumminsNitro Melbourne shows what can happen when you lose weight.
Product : Nestle Diet Yoghurt
Agency : cumminsnitro Melbourne
Photographer: Mat Baker
Executive Creative Director: SEAN CUMMINS
Creative Director: James Procter
Art Director: Jason Hynes
Copywriter: Julie Poulter
Country : Australia
Monday, February 18, 2008
Agency: 180 Amsterdam
Executive Creative Director: Richard Bullock
Creative Director: Adam Chasnow
Creative Team: Daniel Carlsson, Peter Laurelli, Adam Chasnow,
Executive Agency Producer: Peter Cline
Agency Producer: Nick Felder
Assistant Producer: Kate Morrison
If it's not fixed by the one who made it, it probably won't work.
Nobody knows better your Chevrolet than its creators.
Advertising Agency: McCann Erickson Argentina
Creative Directors: Papon Ricciarelli, Chavo Demilio
Art Director: Mariano Legname
Copywriter: Rodrigo Polignano
Sunday, February 17, 2008
Is it photography, illustration, or art direction? We’ll just call Alberto Seveso’s work impressive and let you figure out which box to put him in. You can check out more of this joint venture with Recycled Area here, here, and here, and if you want to pick up a print you can try Recycled Area’s Online Store.
Audi goes to the sea.
For the first time, Audi takes part in the sailing class TP52 with its own boat.
Advertising Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Director: Francesco Fallisi
Copywriter: Michelangelo Cianciosi
Photographer: Paolo Franco
Appearances mean everything to beauty photographer, Caesar Lima. His photographs evoke a commanding sensuality not common in most practices. Born in Sao Paulo, Brazil, Caesar Lima is a visionary that embraces technology and looks forward to the future, as he knows it will certainly bring an endless variety of innovations with which to express himself creatively.