Friday, October 10, 2008

MDI releases the concept car AirPOD

MDI, the company created by the French engineer Guy Nègre, has released today a new vehicle to be "powered by compressed air", the AirPOD, a name that tries to associate the car with one of our days icon, the iPod, from Apple. As well as the MP3 device, MDI's AirPOD is compact and has an original design. We just can't say it is exactly elegant or beautiful, especially considering it should be a car.

Besides the compressed air engine, the AirPOD has another unusual feature: a joystick instead of a steering wheel. All controls, as the ones in Venturi Volage, are "by wire", with no mechanical connection among components.

Considering it is a 2.07 m long, 1.60 m wide and 1.74 m tall covered car (it looks like a trike, but it has two hidden wheels in the front end) with room for four people (three adults and one child), it had to save space for its passengers. Direction is given by different speeds in each of the rear wheels, another similarity with Volage.

Very light (only 220 kg for the passenger version), it can have its 175 l air tank recharged in a mere 1.5 minute (at 350 bar!) and is able to run up to 220 km, with a top speed of 70 km/h for people with a driving license.

In France, there are vehicles that can be driven by children and people with no driving licenses in regular city traffic. For these people, AirPOD's top speed is limited to 45 km/h.

Studio Podcast

Caesar Photo Design Inc.
video Podcast via iTunes

Seth Godin: Looking for a reason to hide

I've seen it before and I'm sure I'll see it again.
Whenever a business cycle starts to falter, the media start wringing their hands. Then big businesses do, freelancers, entrepreneurs and soon everyone is keening.
People and organizations that have no real financial stress start to pull back, "because it's prudent." Now is not the time, they say. They cut budgets and put off investments. It's almost as if everyone is just waiting for an excuse to do less.
In fact, they are.
Growth is frightening for a lot of people. It brings change and the opportunity for public failure. So if the astrological signs aren't right or the water is too cold or we've got a twinge in our elbow, we find an excuse. We decide to do it later, or not at all.
What a shame. What a waste.
Inc. magazine reports that a huge percentage of companies in this year's Inc. 500 were founded within months of 9/11. Talk about uncertain times.
But uncertain times, frozen liquidity, political change and poor astrological forecasts (not to mention chicken entrails) all lead to less competition, more available talent and a do-or-die attitude that causes real change to happen.
If I wasn't already running my own business, today is the day I'd start one.

Seth Godin
Seth Godin is a legend amongst internet marketers. He is famous for writing several popular books relating to search engines and internet marketing. Seth Godin began his rise to fame with the creation of Yoyodyne, one of the first online marketing companies. In 1998 Seth sold his company to Yahoo and then became the Vice President of Permission Marketing at Yahoo.

KayaKing Jumbo peanuts: Choking

Advertiser: Orang Tua Group
Product: Kayaking Jumbo
Agency: Ogilvy & Mather Indonesia
Photographer: Heru Suryoko, Leonardus Bramantya
Retoucher: Heru Suryoko
Designer: Aldo Khalid
Creative Director: Glenn Alexander
Art Director: Alfa Aphrodita, Yogi Wiweka
Copywriter: Glenn Alexander
Country: Indonesia

Kiwi Shoe Polish: Dream

For a dream polish.
Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Brian Ma, Alfred Wong
Art Directors: Brian Ma, Leo Yeung
Copywriters: Alfred Wong, Tony Chan
Photographer: Lester Lee

Stop the Traffik: Fondue

Stop the Traffik: Fondue
Crush the cocoa trade traffickers. Hold a giant fondue party.
Advertising Agency: Leagas Delaney London, UK
Creative Director: Tim Delaney
Art Director: Chris Clarke
Copywriter: Matt Moreland
Photographer: Max Oppenheim

Air France: Corset

Advertising Agency: BETC Euro RSCG, Paris, France
Photographer: Camilla Akrans
Executive Creative Director: Remi Babinet
Creative Director: Florence Bellisson
Art Director: Florence Bellisson
Assistant Art Director: Cyril Arandel
Copywriter: Valérie Chidlovsky
Agency Producer: Fabrice Brovelli
Art Buyer: Isabelle Mocq
Photographic Production: Ed Brachfield, Rita

Propmark magazine: Robot

Propaganda & Marketing literally translates to Advertising & Marketing

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Wilson Mateos, Márcio Ribas
Art Director: Max Geraldo
Copywriter: Silvio Amorim
Illustrator: Roberto Jun
Photographer: Gustavo Lacerda
Digital Retouch: Daniel Leão, Alê Perez

Thursday, October 9, 2008

Honda Fit: Cavernous

Advertising Agency: RPA, Santa Monica, USA
Creative Directors: David Smith, Joe Baratelli, Pat Mendelson
Associate Creative Director/AD: Curt Johnson
Associate Creative Director/CW: Todd Carey
Photographer: Markku Lahdesmaki
Agency Senior Producer: Shelley Eisner

Honda Fit: Gas hogs

Honda Fit: Gas hogs
Advertising Agency: RPA, Santa Monica, USA
Creative Directors: David Smith, Joe Baratelli, Pat Mendelson
Associate Creative Director/AD: Curt Johnson
Associate Creative Director/CW: Todd Carey
Photographers: Treavor Pearson, Markku Lahdesmaki
Agency Senior Producer: Shelley Eisner

York Region Transit: Bank account

Driving costs more than you think. Take the bus.
Advertising Agency: Rao Barrett and Welsh, Toronto, Canada
Photographer: Garth Grosjean
Retoucher: Doug Shimizu
Designer: Deb Cochrane, Patrick Stolk-Ramaker
Executive Creative Directors: Gavin Barrett, Mike Welsh
Creative Director / Art Director: Mike Welsh
Creative Director / Copywriter: Gavin Barrett

Wednesday, October 8, 2008 Cars

Start your movie engines.
Advertising Agency: Agencia Out, Santiago, Chile
Creative Director: Arturo Rebolledo
Art Director / Copywriter / Illustrator: Alvaro Samaniego
Photographer: Juan Edwards

Acea - water public utility: Instruments

Advertised brand: Acea - water public utility (Italy)
Advert title: Water instruments
Headline and copy text: Get the right rhythm for your water bills.
Advertising Agency: Publicis Rome
Creative Director: Patrizio Marini
Art Director: Patrizio Marini
Copywriter: Francesco Martini
Photographer: Marco Craig

Sol Meliá Hotels and Resorts: Passion

Sol Meliá Hotels and Resorts: Passion
Passion. It's in everything we do.
Advertising Agency: Turkel Advertising, Miami, USA
Creative Director: Bruce Turkel
Art Director: Hugo La Torre
Copywriter: Greg Wheeler
Photographer: Cylla Von Tiedemann

Advertising & Marketing magazine: Et

Client/Product: Editora Referencia / Magazine Propaganda & Marketing
Title: ET
Advertising Agency (Name, City, Country): Neogama/BBH, São Paulo, Brazil
Agency website:
Executive Creative Director: Alexandre Gama
Creative Directors: Wilson Mateos, Márcio Ribas
Art Director: Max Geraldo
Copywriter: Silvio Amorim
Illustrator: Roberto Jun
Photographer: Gustavo Lacerda
Digital Retouch: Daniel Leão, Alê Perez

Tuesday, October 7, 2008

Kleenex Mansize: Elephant

Advertiser: Kleenex
Product: Kleenex Mansize Tissues in a new compact box.
Agency: JWT London
Executive Creative Director: Russell Ramsey
Creative Director: Dominick Lynch-Robinson
Art Director: Roydon Turner
Copywriter: Jamie Thompson
Agency Producer: Eira Ellis
Producer: Richard Martin
Assistant Producer: Carley Reynolds/Chloe Williams
Director: Jon Hollis
Production Company: Nice Shirt Films
Sound: Zoo/Halo Post (Toby Griffin/John Rogerson)

Obama Print

Graphic design and fine artist Cody Hudson is the latest artist to partner with Upper Playground to produce a Barack Obama print. There are 200 limited-edition 18" x 24" prints, all are signed and numbered by the artist, and available exclusively online. Please note: prints will not ship until November 3, 2008.
All proceeds from the sales of the poster will go directly to creating more campaign t-shirts, posters, and stickers by other artists in support of Obama's bid for President.
Cody Hudson’s Barack Obama poster is part of an ongoing series from Upper Playground of artist collaborations in support of Barack Obama's presidential campaign. Upper Playground has endorsed Obama's campaign by creating posters featuring artwork from Justin Bua, David Choe, Grotesk, The Date Farmers, Munk One, Ron English, Alex Pardee, Morning Breath, Mac, Sam Flores, Burlesque Design and Mear One, in addition to printing T-shirts with Shepard Fairey's Obama graphics to help support the campaign.
Grab your Cody Hudson Hope poster online here.

FAVV / Federal Food Agency: Soap

FAVV / Federal Food Agency: Soap
The 'Smiley' label puts hygiene on the menu.
Advertising Agency: Troy, Brussels, Belgium
Creative Directors: Antoine Wellens, Xavier Bouillon
Art Director: Dries Floridor
Copywriter: Bjorn Blockx
Photographer: Jean-Francois De Witte

Ararat Photo Contest: Glass

Advertising Agency: TBWA\Central Asia
Creative Director: Juan Pablo
Art Directors: Juan Pablo, Eugeny Chernovol
Copywriter: Max Velichko
Photographer: Emil Amriev

Vedacit Impermeabilizers: Guy

Vedatop Flex. The flexible impermeabilizer designed to resist water pressure in pools and tanks.
Advertising Agency: OCP, Salvador, Brazil
Creative Director: Siney Cláudio
Art Director: Victor Azevedo
Copywriter: Cássio Melo

Monday, October 6, 2008

Ginga CG

Motion graphics from Ginga Films

Pantene: Brunette

Agency: MatosGrey, São Paulo, Brazil
Creative Directors: Silvio Matos, Leandro Castilho
Art Director: Guy Costa
Copywriter: Silvio Matos
Photographer: Marlos Bakker

Tiger Beer: Acupuncture

Tiger Beer: Acupuncture
Advertising Agency: Chi&Partners, London, UK
Creative Directors: Ed Edwards, Dave Masterman
Creatives: Ed Edwards, Dave Masterman, John Ely, Phil Bucknall
Design: Kylie McLean

Garmastan: Torn Nipple

It's a print ad for maternity magazine. The double splead portrays a breastfeeding woman and her baby. Two pages are glued together. One you tear them off of each other, the baby's mouth tears off the nipple, thus demostrating how painful breastfeeding can be, unless you can use Garmastan lotion.
Product: Garmastan
Agency: MILK (Vilnius) Lithuania

Volkswagen: Feels like the 90's

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Photographer: Clive Stuart

Sunday, October 5, 2008


Opening of the terraces.
idea envy light gifts pleasure oxygen freedom inspiration smile

Advertising Agency: DDB Toulouse France
Creative Director: Philippe Domenech
Art Director: Nordine Benama
Copywriter: Jean-Marie Boillot

The Rainforest Massacre

Advertised brand: WWF
Advert title: The Rainforest Massacre
Headline and copy text:
250 000 hectares of rainforest are mown down every week.
Preserve forests by only buying wood that carries the FSC label.

Advertising Agency: Publicis Conseil, France
Creative Director: Olivier Altmann
Art Director: Reza Behnam
Copywriter: Reza Behnam
Photographer: Vincent Dixon
Retouching: Studio Kilato
Art buyer: Flore Silberfeld
Account Supervisor: Sandrine Bissoulet

Martini: Earth

Martini: Earth
Tired of starting defeated? Support Turkish Sports to eliminate the financial difficulties.
Advertising Agency: Concept, Istanbul, Turkey
Creative Director: Niyal Akmanalp
Art Director: Deniz Demirbas
Copywriter: Ozlem Uckun
Illustrator: Umut Dizdar
Photographer: Ozan Cakmak

Use a condom: Stockholm celebrates sex

Use a condom: Stockholm celebrates sex
Stockholm celebrates sex. Join the fun at
Advertising Agency: ESTER, Stockholm, Sweden
Art Director: Lotta Mellgren
Copywriter: Emma Zetterholm
Photographer: GettyImages

Harvey Nichols: Reborn 2

Are you ready to be reborn!
Advertising Agency: Concept, Turkey
Creative Director: Niyal Akmanalp
Art Directors: Ömer Durgut, Deniz Demirbas
Copywriter: Özlem Uçkun
Photographer: Nejat Talas