Friday, April 2, 2010

San Diego Zoo, Polar Bear Plunge

The New Polar Bear Plunge. An Expedition for the Whole Family

Advertising Agency: M&C Saatchi North America, Santa Monica, California, USA
Creative Director: Martin Dix
Art Director: Ron Tapia
Copywriter: Dennis DiSalvo
Photographer: Rainer Stratmann

Goodyear Truck: BigTruc

Goodyear Truck. All our support to your business.

Advertising Agency: Leagas Delaney Milano Italy
Creative Directors: Stafano Campora, Stefano Rosselli
Art Director: Selmi Bali Barissever
Copywriter: Valeria Villari
Photographer: Artout

BCAMA: Pinhata

When Bull beats Bear. Examining the consumer shift and inherent opportunities of a changing market.

Advertising Agency: Grey Canada, Vancouver, Canada
Creative Director: Alan Russel
Art Director: Leah Moy
Copywriter: Geoff Dawson
Photographer: Paul Lang, The Orange Apple
Additional credits: Evelyn Lee, Laura Reitenbach
Published: March 2010

Thursday, April 1, 2010

Nike Mercurial Superfly II: Rewrite the rules of speed

The advert titled Rewrite the rules of speed was done by WIEDEN & KENNEDY AMSTERDAM advertising agency for NIKE company in Netherlands. It was released in the April 2010. Business sector is Clothing & footwear.
Nike launches an online viral campaign by Wieden+Kennedy Amsterdam (W+K) for the revolutionary 'Mercurial Vapor Superfly II".

Agency: Wieden+Kennedy Amsterdam
Client: Nike Football
Advert Title: Rewrite The Rules Of Speed
Creative Directors: Mark Bernath and Eric Quennoy
Art Director: Pierre Janneau
Copywriter: Mike Farr
Producers: Neil Henry and Cat Reynolds
Head of Broadcast: Erik Verheijen
Executive Creative Director: Jeff Kling
Account Team: David Anson, Jordi Pont, Gene Willis
Nike: Enrico Balleri and Colin Leary
Production Company: Paranoid US
Director: Edouard Salier
Executive producer : Claude Letessier / Cathleen O'Conor
Head of Production: Matej Purg
Producer : Anne Lifshitz
Line producer : Romain Staropoli
Post coordinator : Charlotte Raffi
Director of Photography : Wouter Westendorp
Graphic design : Marthe Salier, Xavier Reye, Julien Michel, Damien Martin
Editor: Olivier Gajan
vfx company: Digital District
Producer: David Danesi
VFX Supervisor/ 3D : Julien Rancoeur
Lead Flame : Christophe Richard
Music and Sound Design: Massive Music/ Guy Amatai

As anticipation for the biggest football tournament of the year heats up, Nike releases the Mercurial Vapor Superfyl II, a football boot with Nike SENSE adaptive traction technology studs. When designing the Mercurial Superfly II, Nike created an adaptive stud that extend and retract by up to 3mm, based on ground conditions and pressure exerted by the player. Two of these studs on the forefoot of each boot combine with directionally positioned blades to allow for quick changes of direction, while secondary toe traction provides added power for those first critical steps. The result is a boot that enables greater speed in all directions – in all conditions

Enrico Balleri, Head of Nike Football Advertising says,“With this campaign we wanted to illustrate how the revolutionary adaptability value of this boot helps the fastest players in the world maintain their performance on any pitch condition.”

Art Director Pierre Janneau adds ‘Mother Nature doesn’t understand the ‘perfect pitch’. We wanted to demonstrate the many faces she might show during the tournament with a graphic illustration of how pitch surfaces unexpectedly evolve during the course of a game.’

The viral, shot by Edouard Salier, features FC Barcelona’s Zlatan Ibrahimovic and takes the viewer fantastical world where a mechanical pitch tests Zlatan’s speed to extraordinary extremes. As Zlatan glides past oncoming defenders, the pitch changes its surface and weather conditions at breakneck speeds as it continues to challenge Zlatan’s drive to goal. Unfazed by the terrain, Zlatan powers his way past defenders as his boots quickly adapt, grip the ground and accelerate towards victory.

“Nike always comes up with something new and different, and this film looks amazing. It's incredible to be filming and then see how it all comes together in the finished piece," said Zlatan Ibrahimovic.

The Mercurial Vapor Superfly II continues to define and reinforce Nike’s commitment to developing football boots that provide stability and power for the ultimate athletic physical performance.

Nike Mercurial Vapor Superfly II- Rewrite The Rules of Speed.

The campaign was created by Copywriter Mike Farr and Art Director Pierre Janneau, Creative Directed by Eric Quennoy and Mark Bernath, Producer Neil Henry and Cat Reynolds with ECD Jeff Kling, Head of Broadcast Erik Verheijen and Account team David Anson, Jordi Pont and Gene Willis and at Nike Enrico Balleri Global Football Advertising Director and Colin Leary Global Football Advertising Manager.

France Adot: Tattoos

The advert titled Tattoos - White was done by CLM BBDO advertising agency for FRANCE ADOT ORGAN DONATION (FRANCE ADOT company) in France. It was released in the April 2010. Business sector is Public awareness messages.
FRANCE ADOT is a group of associations working locally in France to inform and raise awareness of organ, tissue and bone marrow donation.

The federation brought in CLM-BBDO to build awareness of this national cause, mainly among young adults, and to encourage them to have an organ donor card. The campaign starts in METRO newspaper in March 2010.

France ADOT and CLM-BBDO started out from the observation that this young adult audience is not necessarily sensitive to the question of organ donation, as the related theme of death is fairly remote from their concerns.

But the target is very attentive to its image and is looking for a meaning to its existence. So we decided to enhance the image of those who do become donors. Taking out a donor card means thinking about others and showing great generosity. By acting in this way, the holders of the card feel they are doing something good and are good people. The agency’s creative staff designed and produced the campaign along those lines.

To make the execution of the idea impactful and challenging, the demonstration has to be taken as far as it can go by showing that even the worst individuals can become good people by donating their organs.

These individuals, whom we have identified as skinheads, racists, hooligans or homophobes, all have the same way of embodying their extremism: their tattoos.

In this print campaign, the tattoo is struck through by the scar from a post-mortem organ donation, like some kind of redemption. The tagline reads, “Become someone good. Give your organs.”

We wanted to create great interest at all costs, without singling out the target’s current habits or telling people how to behave - just give them food for thought. That’s why we shifted the demonstration to this category of extremist and did not directly feature the audience targeted by the campaign.

Moreover, this approach also emphasizes that organ donations have to go beyond the donor’s beliefs or origins: we all give and we all receive. It’s the act of giving that matters.

Agency: CLM BBDO / Boulogne Billancourt
Executive Creative Director: Gilles Fichteberg and Jean-François Sacco
Head of Art: Sylvie Etchemaïté
Art Director: Lucie Valloton
Copywriter: Julien Perrard
Photographer: Yann LePape
Country: France

Fundación Par (People with disabilities foundation): Panda Bear

The advert titled Panda Bear was done by McCANN ERICKSON ARGENTINA advertising agency in Argentina. It was released in the March 2010. Business sector is Public awareness messages.
Tagline: People with disabilities are not so hot in the news as panda bears, but they also need your help.
Fundación Par. Equal ability, equal opportunity.

Advertiser: Fundación Par.
Advertising Agency: Mccann Erickson Argentina
Chief Creative Director: Sebastián Castañeda
Creative Director: Pancho Esposito / Nacho Coste
Art Director: Nacho Coste
Copywriter: Pancho Esposito
Account Manager: Victoria Ortelli
Illustrator: Hernán Sanchez
Photographer: Julieta García Vazquez
Additional credits: Cosme Argerich (Rancho Producciones)

Amnesty International: Fashion, Expulsion

Forced expulsions are still fashionable.
Sign on

Advertising Agency: TBWA/Paris, France
Creative Directors: Eric Holden, Rémi Noel
Art Director: Mohamed Bereche

Wednesday, March 31, 2010


Get her back.
Fowin. Sexual efficiency ring

Advertising Agency: McCann Worldgroup, Bangkok, Thailand
Creative Director: Thidarat Nitikijphaiboon
Art Director: Wutthinun Jundafai
Copywriter: Thidarat Nitikijphaiboon
Published: February 2010

Amnesty International: Fashion, Police

Police brutality is still fashionable.
Sign on

Advertising Agency: TBWA/Paris, France
Creative Directors: Eric Holden, Rémi Noel
Art Director: Mohamed Bereche

Liquid Marketing

Full service marketing and advertising shop

Tuesday, March 30, 2010

Dr Morepen, Adam Extra Long Condoms

Adam Extra Long Condoms

Advertising Agency: Publicis India
National Creative Director: Emmanuel Upputuru
Creative Directors: Vivek Nayyar, Vinay Kumari
Art Director / Copywriter / Illustrator: Ashish Sadare

Sao Paulo City Hall

Pets Aren’t Something You Just Throw Away. They’ll Never Abandon You. So Don’t Abandon Them.

Advertising Agency: NovaS/B, Sao Paulo, Brazil
Creative Director: Ricardo Furriel
Art Director: Marcelo Maia
Copywriters: Bruno Faulhaber, Ricardo Furriel, Fabio Ludmer
Photographer: Andre Faccioli


Big movies, mobile size.
power to you

Advertising Agency: Scholz & Friends NRW, Duesseldorf, Germany
Managing Director: Niels Alzen
Creative Director Art: Alexander Hansen
Junior Art Director: Mario Zaradic
Copywriter: Annika Hüllebrand
Graphics: Sebastian Jahrmarkt
Producer: ORT
Management Supervisor: Raphael Brinkert, Bastian Kühl
Account Manager: Sven Horrer

Mars Petfood Frolic

She's only with him for his biscuits.

Advertising Agency: CLM BBDO /Boulogne Billancourt, France
Creative Directors: Gilles Fichteberg, Jean-François Sacco
Art Director: Lucie Vallotton
Copywriter: Julien Perrard
Photographer: Clive Stewart
Art buyer : Sylvie Etchemaite
Post-Production : Clive Stewart/Picto

Monday, March 29, 2010

Golty Gloves: Snake

Golty Gloves: Snake
Maximum grip.

Advertising Agency: Euro RSCG Bogotá, Colombia
General Creative Director: Jimmy Vargas
Cretive Director: Bryan Moreno
Art Director: Gustavo Mantilla
Illustrator: Liberum
Executive Producer: Andrés Mejía

Massey Centre: Bottle

Bowling for babies
A Massey Centre benefit for teen mothers and their babies.
Saturday, November 7, 2009 •

Advertising Agency: Saatchi & Saatchi Canada
Executive Creative Director: Brett Channer
Creative Director: Helen Pak
Associate Creative Director: Brian Sheppard
Art Director: Helen Pak
Writer: Brian Sheppard
Photographer: Michael Kim
Print Production: Chris Penny


Making of ASICS Ad from peter schafrick on Vimeo.

Peter is a specialist within the world of commercial photography, shooting mainly product with a emphasis on liquids. he has a well earned reputation for being enthusiastic, a great problem solver, and passionate about producing great images. with a full-time retoucher on staff, and using only the finest cameras & equipment available, peter has developed a clean, modern sense of vision unique in the industry. this combination is what allows peter to create exceptionally detailed, dynamic and graphic images - the hallmark of his style. he has won several international awards for his editorial, personal and advertising work.

Nescafé: The library

Great ideas come from great coffee

Advertising Agency: Storåkers McCann, Stockholm, Sweden
Art Director: Patrik Reuterskiöld
Copywriter: Hanna Belander
Photographer: Bobo Olsson
Additional credits: Martin Johansen, Jacob Hamilton, Sophia Breme, Ro

Condor Children's Mouthcare: 5 Crazy Days Liquidation

Condor children’s mouthcare. The funniest way to get rid of germs.

Advertising Agency: OpusMúltipla, Curitiba, Brazil
Creative Directors: Denilson Pucci, Renato Cavalher
Art Directors: Alan Pereira, Denilson Pucci
Copywriter: Celson Alves
Illustration: AcidStudio + Michael Marcondes

Sunday, March 28, 2010

Body Projections

Body Projections
Photography by Caesar Lima

Teesha Moore

Teesha Moore - About me.
Like all youngsters, I fell in love with art and the creative process early on. Due to not being able to watch tv, that love of creativity was allowed to grow and develop. I knew I wanted to be an artist when I grew up. There was no doubt in my mind. I had a fabulous art teacher in grade school named Mr. Brown. He was very encouraging and taught me how to shade...something that revolutionized my drawings (at least in my mind).
Zettiology has grown far beyond all expectations and because the images are so personal for us, we were never tempted to sell it. As my interest grew and my talents developed in art, I started adding collage sheets so folks could play with the images that I found so much fun.

Jr. Johnson Midnight Moon

Advertising Agency: Mullen, Winston-Salem, USA
Creative Director: Tim Roan
Art Director: Jon Arnold
Copywriter: David Olsen
Illustrator: Kelly Kennedy