Saturday, May 14, 2011

Simple one-hand operation. Underwater camera housings.

Advertising Agency: Lowe GGK, Austria
Executive Creative Director: Dieter Pivrnec
Creative Director: Christian Bircher
Art Director: Christian Bircher
Copywriter: Nikolaus Leischko
Photographer: Markus Hollo
Published: April 2011

Parisian Street Artist JR takes Ted Prize

Ted described the motivation behind selecting JR, ” [He] exhibits his photographs in the biggest art gallery on the planet. His work is presented freely in the streets of the world, catching the attention of people who are not museum visitors. His work mixes Art and Action; it talks about commitment, freedom, identity and limit.”


United Nations: Forest in Flames

Advertising Agency: Leo Burnett, Colombia
Executive Creative Director: Rodrigo Dávila
General Creative Directors: Germán Espitia, Mauricio Sarmiento, Fernando Hernández
Creative Directors: Carlos Oviedo, Alexis Ospina, Carlos Bernal
Copywriter: Carlos Javier Toro
Art Directors: Hernan Osorio, Angélica Guerra
Photographer: Javier Crespo / Fotocrespo
Account Supervisor: Natalia Valencia
Advertiser's Supervisor: Natalia Grisales
Share Responsibility Supervisor: María Elena Romero R.

Snickers Ice Cream Bar: Real Ice Cream

Real Icecream
Advertising Agency: CLM BBDO, France
Creative Director: Jean-François Sacco, Gilles Fichteberg
Copywriter: Jamie Standen
Art Director: Mark Forgan
Photographer: Achim Lippoth
Retouching: Spark Link
Art buying: Sylvie Etchemaite
Strategic planner: Véronique Bernard
Agency managers: Julien Lemoine, Jonathan Serog, Hadrien Bizot, Elodie Touati, Thomas Laurent

The commercial titled Real Ice Cream, 1 was done by Clm BBDO advertising agency for Snickers Ice Cream Bar (for Snickers) in France. It was released in the April 2011. Business sector is Dairy products.

Bombril Lysoform: Couple

Germs just can't reproduce.
Lysoform disinfectant

Advertising Agency: DPZ Propaganda, São Paulo, Brazil
Creative Directors: Francesc Petit, Fernando Rodrigues, Diego Zaragoza, Rafael Urenha, Marcello Barcelos
Art Directors: Cícero Souza, Mauricio Kumazawa
Copywriters: Beth Bylaardt, Mariana Horta, Thomaz Dantas
Illustrator: Super Lúdico
Art Buyers: Sophie D.Lanes, Márcia Granja

Friday, May 13, 2011


Your movies in the language you prefer.
Just push the yellow button of your remote control.

Advertising Agency: Leo Burnett, Colombia

P&G Fairy

Some things are hard to separate.

Advertising Agency: Grey Worldwide Düsseldorf, Germany
Chief Creative Officers: Andreas Henke, Sacha Reeb
Creative Directors: Moritz Grub, Regner Lotz
Art Directors: Alphons Conzen, Frederico Gasparian, Reto Oetterli, Florian Spielhofer
Copywriter: Janus Hansen
Photographer: Moritz Grub
Illustrator: Florian Spielhofer

Ariel: Soup

There's always a stain waiting to happen

Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative Director: Eran Nir
Creatives: Aia Bechor, Noam Laist
Producers: Odelia Nachmias, Alon Shmoelof
Account Supervisor: Inbal Rov
Account Executive: Noa Sharf
VP Planning: David Kosmin
Senior Planner: Guy Gordon
Animation Studio: OMG
Photographer: Yoram Aschheim
Photoshop: Eyal Orlee

The commercial titled Soup was done by Bbr Saatchi&saatchi advertising agency for Ariel (for Ariel) in Israel. It was released in the May 2011. Business sector is Household maintenance & pet products. Dolphin

Simple one-hand operation. Underwater camera housings.

Advertising Agency: Lowe GGK, Austria
Executive Creative Director: Dieter Pivrnec
Creative Director: Christian Bircher
Art Director: Christian Bircher
Copywriter: Nikolaus Leischko
Photographer: Markus Hollo

Thursday, May 12, 2011

K2R Stain Remover: Ketchup

Because it's rare to be proud of a stain.

Advertising Agency: TBWA/Paris, France
Creative Directors: Rémi Noel, Eric Holden
Art Director: Mohamed bareche
Copywriter: Daniel Perez
Typography: Thimothée Rignault
Photographer: Sacha Goldberger

Fuji / Finepix XP10: Deep-sea

Resolution quality challenges even the most stunning deep-sea colors.
Waterproof to 3 meters, shock and fall-resistant to 1.5 meters, resistant to cold weather to 14 ºF, dust-resistant. Finepix XP10. All-resistant.

Advertising Agency: Longplay 360, São Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Rodrigo Moretto
Copywriter: Francine Bittencourt

Wednesday, May 11, 2011

Mars: Surf

Get back on track

Advertising Agency: CLM BBDO, France
Creative Directors: Jean-François Sacco, Gilles Fichteberg
Copywriter: Julien Perrard
Art Director: Lucie Valloton
Photographer: Thomas Czarnecki
Retouching: Spark Link
Art buying: Sylvie Etchemaite
Agency managers: Julien Lemoine, Hadrien Bizot, Elodie Touati, Thomas Laurent
Strategic planner: Véronique Bernard

LeTone bandages: Shark

LeTone bandages, waterproof.

Advertising Agency: Brand 8, Beijing, China
Creative Directors: Li Gang, Teresa Wan
Art Director: Gang Zong, Li Kai
Copywriter: Lao Tao
Photographer: David Nardini

Delsey Luggage: Travel Light

Advertising Agency: MossWarner, San Juan Capistrano, CA, USA
Creative Director: Bill Harper
Art Director: Jack Fearing
Copywriter: Bob Smithers
Photographer / Retoucher: Dan Escobar, San Francisco
Breaks: May 2011

Tuesday, May 10, 2011

200 Best Ad Photographers

Caesar Lima has been nominated one of the 200 Best Ad Photographers Worldwide by Luerzer's Archive
Each photographer featured was nominated by top art directors worldwide.
30,000 copies of “200 Best Ad Photographers worldwide 10/11" will be distributed to art buyers throughout the world by our distributors in 35 countries around the world.

World press freedom day: Woman

No press freedom. No democracy.

Advertising Agency: Expression, Dubai, UAE
Creative Director: Neil Williams
Art Director: Amr Al Safany
Copywriter: Tom Callaghan
Account Handling: Scott Feasey
Digital Retoucher: Ramesh Vasudevan
Photographer: Taylor-Bramley Photography

The commercial titled Woman was done by Expression, UAE advertising agency for for World press freedom day in United Arab Emirates. It was released in the May 2011. Business sector is Public awareness messages.

Sony Cybershot: Kiss

Some things in life need a little distance. Sony cybershot with sweep panorama.
Advertising Agency: Saatchi & Saatchi, Australia
Creative Director: Steve Back
Art Directors: Nils Eberhardt, Vince Lagana, Wassim Kanaan
Copywriters: Steve Jackson, Steve May
Photographer: Andreas Bommert
Retoucher: Mark Sterne

The commercial titled Kiss was done by Saatchi & Saatchi Australia advertising agency for Sony Cybershot (for Sony) in Australia. It was released in the May 2011. Business sector is Home electronics & audio-visual.

Westin Hotels: Element of well-being No.8

Advertising Agency: BBH, New York, USA
Creative Director: Jon Pearce
Art Directors: Maja Fernqvist, Joakim Saul, John Tymkiw
Art Producer: Miranda Kendrick
Account Director: Jimmy Euwer
Account Manager: Katie Gannet
Photographer: Gregoire Alexandre

Monday, May 9, 2011

Konad Cosmetics Flobu Waterproof: We broke up

We broke up
Emotion proof

Advertising Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastian Garin
Creative Directors: Daniel Fierro, Gonzalo Ricca
Copywriters: Hernan Kritzer, Rodrigo Greco
Art Directors: Lisandro Cardozo, Tomas Duhalde
Agency Producer: Sergio Bonavia
Retoucher: Juan Carlos Erasmo

body painting

model: Liz Becker
photography by Caesar Lima
artwork by Shepard Fairey
imaging by Pixelapasta

Viking Line Cruises: Enjoying Life?

I've never been onboard.
And I never will.

For many, cruising Viking Line is considered (by presumption) dull and mundane, leaving it totally unconsidered as a fun and easy weekend-getaway option.

Advertising Agency: McCann, Helsinki, Finland
Art Director: Jyrki Poutanen
Copywriter: Timo Silvennoinen
Photographer: Ofer Amir
Additional credits: Petteri Lillberg, Janne Uotila
Published: April 2011

La Fabbrica di Nichi: A Better Milan

You can breathe particulate matter hugged by a gas oil heater.
Or you can vote for a better Milan.

Advertising Agency: Mente Piperita, Italy
Art Director: Lorenzo Fischetti
Illustrator: Lorenzo Fischetti
Published: May 2011

Colgate Dental Floss: Kiwi

Advertising Agency: Cerebro Y&R, Panama
Creative Director: Jorge Heilbron
Art Directors: Francisco Bernal, Alberto Weand Ortiz
Photographer: Carlos Villarreal
Published: February 2011

SÓ AÇÃO: Violence against women

You can't define as a weaker sex women who put up with that much beating.

Advertising Agency: Coletivodedois, São Paulo, Brazil
Creative Directors: Leonardo Parnes, James Williams
Art Director: James Williams
Copywriter: Leonardo Parnes
Illustrator: Toligadoboe

Sunday, May 8, 2011


Great new face I've shot last Friday
make up by Veronica Hernandez
styling by Gina Herbert

Extra! Extra!

Rafael Silveira new site
Rafael Silveira started drawing comics in the late ‘80s and has been featured in independent publications all over the country, after his work was published by American-based Dark Horse.
“I always liked old magazines, especially the illustrated ads. But that ideal world, immortalized by glamorous ads, constantly collided with the real life. This contrast is the breaking point of my art.”

Flesh Painting

Flesh Painting will guide students toward developing their skills using the technical, compositional and conceptual skills that will be demonstrated and discussed. Students will study both from the old masters and contemporary paintings, as well as from the live model to create a successful painting. Accurate drawing and proportion will be stressed as each student learns to portray the human form in space. Strategies in technique, such as usage of impasto, glazes, and scumbling, will be discussed in order to create form and illusion. In addition, color relationships will be stressed in order to create space and volume. The final goal is to have each student begin to realize their own style and channeling it toward a successful figure painting.


The right paper can make a story last forever.

Advertising Agency: BooneOakley, Charlotte NC, USA
Creative Directors: David Oakley, John Boone
ACD/Art Director: Matt Klug
ACD/Copywriter: Keith Greenstein
Studio Manager: Eric Roch von Rochsburg
Digital Imaging: Hac Job

MacDirectory Magazine

MacDirectory magazine online

model: Marielle Jaffe
photo by Caesar Lima
make up by Veronica Hernandez
styling by Gina Herbert
imaging: Felipe Silva @ Pixelpasta
hair by Catherine Weber Huschitt