Saturday, June 21, 2008

SCAD Bangkok: Pasta

Get both a new life.
Advertising Agency: Bangkok Showcase, Bangkok, Thailand
Executive Creative Director: Chukiat Koosongdham
Art Director: Rojana Chuasakul
Copywriters: Chokchai Tupanyakanok, Suraches Tavieng
Published: September 2007

Sinutab: Nose, 3

When congestion is bigger than you.
Advertising Agency: JWT, Venezuela
Photographer: Claudio Napolitano

Friday, June 20, 2008


Bare Breasts Don't Offend Brazilians; American Cachaca Does

When it comes to marketing and advertising, Brazil has long been associated with either soccer or perfectly shaped women. So it would come as no surprise that an upcoming summer campaign positioning Cabana Cachaça as an "authentically Brasilian" drink would feature a naked woman with perfect proportions wearing nothing more than a pair of sexy pumps. Right?

Authentically Brazilian?

But the campaign in question, created by Avrett Free Ginsberg of New York, has already raised the ire of many Brazilians in the blogosphere. But not for the overt exploitation of the female body to pitch an alcoholic beverage. No, it's because the product is not really "typically" Brazilian. Cabana Cachaça, while distilled in Brazil, is the brainchild of Matti C. Anttila, a New York investment banker turned entrepreneur who first launched the brand in 2006 in an effort to "evoke an emotional connection with Brazil." Both Cabana Cachaça, like its agency, is based in New York City.

Cabana's summer campaign, which has been labeled hotter than Rio in summer, includes an explicit, sexually-charged video, which anyone (older than 21, of course) can view here. It ends with a close-up of the model showing her Brazilian wax, apparently another typical feature of women in the South American country.


Advertiser/Client: PROCTER & GAMBLE
Product/Service: TIDE DETERGENTS
Entrant Company, City: LEO BURNETT INDIA, Mumbai
Country: INDIA
Advertising Agency, City: LEO BURNETT INDIA, Mumbai
Country: INDIA
Executive Creative Director: Santosh Padhi/KV Sridhar
Creative Director: Santosh Padhi
Copywriter: Santosh Padhi/KV Sridhar
Art Director: Santosh Padhi
Photographer: Amol Jadhav
Account Supervisor: Tahira Nath/Chetan Rao
Advertiser's Supervisor: Pratima Chandra Soldier

Stuck is the wrong job?

Agency: JWT HK, Hong Kong
Country: HONG KONG
Executive Creative Director: Steven Lee
Creative Director: Kwong Chi Kit/Barbara Fu
Copywriter: Cheung Yee Mui/Steven Lee
Art Director: Arthur Tse/Ciff Luk
Photographer: Tim Lau
Account Supervisor: Macy Ng
Other Credits: Colin Chan

Ford G Series: Sunset

Ford G Series: Windmills

Advertising Agency: JWT Melbourne, Australia
Executive Creative Director: Richard Muntz
Creative Director: Keith Nicholas
Art Directors / Copywriters: Phil van Bruchem, Nick Weller
Photographer: Chris Von Menge
Retouching: Ashley Bird, Imagenation

Thursday, June 19, 2008

Noir Coffee: Spy

Advertiser/Client: BONAFIDE
Creative Director: Toto Marelli
Copywriter: Adolfo Rodriguez Saб
Art Director: Diego Urbano
Photographer: Buena Vista Fotografнa
Account Supervisor: Laura Erobaldi
Advertiser's Supervisor: Ivan Canales

Weru: Fireworks

Creative Director: Jan Leube/Matthias Spaetgens
Copywriter: Edgar Linscheid
Art Director: Marc Ebenwaldner
Photographer: Ralph Baiker
Account Supervisor: Katrin Seegers/Katja Weiden
Advertiser's Supervisor: Dieter Frost

Mir Black: Star wars movie

City: Boulogne-Billancourt
Advertiser: Henkel AG & Co.
Brand: Mir Black


Advertiser/Client: CANON
Entrant Company, City: DENTSU THAILAND , Bangkok
Advertising Agency, City: DENTSU THAILAND , Bangkok
Executive Creative Director: Warunee Tanakijchumroon
Creative Director: Nisa Mujjalintrakool
Copywriter: Napapatch Kantasil
Art Director: Sirode Siramanon/Thongrob Chantarak/Panote Wangchaiya
Photographer: Chub Nokeaw
Account Supervisor: Saharach Prayuravongse
Advertiser's Supervisor: Warin Tuntipongpanit


This campaign was realized for OXFAM and it's about Salmon enterprises and the environmental damage they cause that generates contamination and unemployment to the Los Lagos community.

Advertising Agency: Carcavilla Boutique Creativa, Santiago, Chile
Creative Director: Marco Antonio Carcavilla
Art Director: Rodrigo Medel
Copywriter: Pamela Muñoz
Illustrator / Photographer: Julio Wassaf


Advertiser/Client: MIR, HENKEL
Product/Service: MIR WOOL
Entrant Company: TBWA\PARIS
Country: FRANCE
Advertising Agency: TBWA\PARIS
Country: FRANCE
Executive Creative Director: Erik Vervroegen
Creative Director: Erik Vervroegen
Copywriter: Pierre-Louis Messager
Art Director: Ingrid Varetz
Photographer: Vincent Fournier
Art Buyer: Barbara Chevalier
Account Supervisor: Franзois Michel/Nelly Manoukian

Semp Toshiba Regza HDTV: Bar

Toshiba Regza HDTV. Overcrowded with pixels.
Advertising Agency: Talent, São Paulo, Brazil
Creative Directors: João Livi, Leo Macias
Art Director: Fábio Rodrigues
Copywriter: Guigo Oliva
Illustrator: Paulo Dias
Photographer: Claudio Lacerda
Retouching: Boreal

Wednesday, June 18, 2008


Advertiser/Client: AIDES
Product/Service: AIDS AWARENESS
Entrant Company: TBWA\PARIS
Country: FRANCE
Advertising Agency: TBWA\PARIS
Country: FRANCE
Executive Creative Director: Erik Vervroegen
Creative Director: Erik Vervroegen/Michel De Lauw
Copywriter: Xander Smith
Art Director: Jonathan Santana
Illustrator: James Jean


Entrant Company, City: DDB ARGENTINA, Buenos Aires
Advertising Agency, City: DDB ARGENTINA, Buenos Aires
Executive Creative Director: Hernan Jauregui/Pablo Battle
Creative Director: Mariano Jeger/Felipe Vieyra
Copywriter: Nicolas Chiesa
Art Director: Nicolas Chusarolo
Photographer: Juansalvarredy
Illustrator: Copypaste

Braun Nose Hair Trimmer: Thomas

Braun Nose Hair Trimmer: Thomas
Agency: BBDO Campaign, Düsseldorf
Awards: Cannes Lions 2008 Outdoor Gold

Lumix With OIS Image Stabilizer

Advertiser/Client: PANASONIC
Product/Service: LUMIX CAMERA
Country: BRAZIL
Advertising Agency, City: FISCHER AMERICA COMUNICACAO TOTAL, Sao Paulo
Country: BRAZIL
Executive Creative Director: Flávio Casarotti e Pedro Cappeletti
Creative Director: Flávio Casarotti e Pedro Cappeletti
Copywriter: Pedro Guerra
Art Director: Ricardo Big Passos
Photographer: Pedro Dimitrov

Hot Wheels

Executive Creative Director: Miguel Angel Ruiz
Creative Director: Rafael Martínez/Luis Elizalde/Sandra Flores
Copywriter: Armando Castelán
Art Director: Iván Carrasco/Alejandro Beltrán/Luis Mata
Photographer: José Ramón Cagigas
Illustrator: Luis Mata
Account Supervisor: Paola Mayoral
Advertiser's Supervisor: Roberto Guzmán

Spa: Resurrect

Advertising Agency: Grey Advertising, Dhaka, Bangladesh
Chief Creative Officer: Gousul Alam Shaon
Art Director: Soumya Bardhan
Photographer: Jupiter Images

Tuesday, June 17, 2008

Hyundai: Pee

Whereever there is sports.

Hyundai has a long history of sport sponsorship. And they don’t limit themselves to high level sponsorships like the Belgian Olympic Team or the European Football Championship. Hyundai sponsors all kinds of sports, from tennis to athletics and bowling… you can find Hyundai everywhere there is sport.
AGENCY: Duval Guillaume Brussels
Copywriter: Wilfrid Morin
Art Director: Fred Van Hoof
Creative director: Katrien Bottez, Peter Ampe
Photographer: Selim Djegham (Dung Beetle, Urinate, Waste Basket), Fred
Van Hoof (Bedroom)
Retouching: Fred Dupont


Vectography is a mix of line art illustration and photography.
Model: Bob Burnquist shot for the "Atleta" book
Photography: Caesar Lima
Illustration: Adhemas Batista

ADESF: Heart

Stop consuming your body.

Agency: NeogamaBBH, Brazil
Art Director: Sidney Araújo
Copywriter: Alexandre Gama

J&J Benalet: James Brown

The only difference is the voice. Take care of yours

Agency: JWT São Paulo
Executive Creative Director: Mario D'Andrea
Creative Director: Mario D'Andrea / Roberto Fernandez
Art Director: Sthefan Ko
Copywriter: Luiz Filipin
Photographer: Regis Fernandez
Retoucher: Paulo César, Julio Freitas

Kia: Ponytail

Kia: Neck

Our 5 Year Warranty Is Also Surprisingly Long
Agency: Team Y&R, Jordan
Copywriting: Nick Gibson, Shireen Nababteh
Art: Basel Jumaa

Wilson: Remote

Advertising Agency: Longplay São Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Alexandre Lage
Copywriter: Marcel Petroff
Photographer: Alê Torres

Calgary Farmers' Market: Udder

Fresh can't wait till Friday. The Calgary Farmers Market. Now open Thursdays.
Advertising Agency: Wax, Calgary, Canada
Creative Director:Joe Hospodarec
Art Director: Joel Arbez
Copywriter: Sebastien Wilcox
Photographer:Jean Perron

Bezerra de Menezes: Get involved

Don't do the same. Get involved.
Advertising Agency: Publicis Brasil, Sao Paulo, Brazil
Creative Director: Guilherme Jahara
Art Director: Fabio Onofre
Copywriter: Rodrigo Strozenberg
Photographer: Thiago Antonovas

Monday, June 16, 2008

Mercedes-Benz: Talk

Men talk about women, sports and cars. Women talk about men inside sports cars.
Advertising Agency: Ponto de Criação / Omnicom Group, São Paulo, Brazil
Creative Director: Guto Araki
Art Director: Cristiano Canguçu
Copywriter: Angela Ribeiro

Yamaha goes radical in Brazil - Behind the Scenes

New model's TV commercial explores the "X" factor.

Advertising Agency: FAM
Creative Director: Fábio Siqueira
Production Company: Canvas 24p Films
Film Director: Wiland Pinsdorf

The Coup Vegetarian Restaurant: Pig

Let meat live.
Advertising Agency: Wax, Calgary, Canada
Creative Director: Joe Hospodarec
Art Director: Joel Arbez
Copywriter: Sebastien Wilcox
Photographer: Ric Kokotovich

El Tiempo Newspaper Classified Ads: Straw

Publish a classified ad and get many offers in return.
Advertising Agency: Sancho BBDO, Colombia
Creative Directors: Giovanni Martínez, Hugo Corredor
Group Directors: Miguel Rojas, Nicolás Nieto
Graphic Design: Andrés Montes
Copywriter: Juan Felipe Rodríguez
Photographer: Alfonso Torres

Like it Lean: Beef

The taste for a healthy lifestyle.
Advertising Agency: TBWA\Hunt\lascaris, Johannesburg, South Africa
Creative Director: Adam Weber
Art Director: Michael Muller
Copywriter: Grant Codron
Illustrator: Clive Kirk