Saturday, March 5, 2011

Boutique Guitar Exchange: Guitar Heroes

Remember when guitar heroes played guitars?

Advertising Agency: Sweetspot Agency, San Diego, California USA
Creative Directors: Robert Borges, Brad Copeland
Art Director: Brad Copeland
Copywriter: Robert Borges
Photographer: John Trice

Corinthia Hotel London: Italy

Advertising Agency: WCRS&Co, London, UK
Creative Directors: Jo Moore, Simon Robinson
Creatives: Alex Holder, Oli Beale, Richard Kivell, Andreas Dithmer, Jane Briers, Dave Cornmell, Katy Hopkins, Steve Hawthorne
Illustrator: Anthony Burill
Project Managers: Sarah Knight, Sophia Cliffe
Account Managers: Torie Wilkinson, Ildut Loarer

SM Store: Dog

A whole new section of vegetarian dog food. SM Store.

Advertising Agency: Out of the Box, New Delhi, India
Art Directors: Viral Pandya, Guneet Pandya
Copywriters: Viral Pandya, Guneet Pandya, Sabu Paul
Photographer: Sunil Gupta
Post Production: Ajay Yadav, Sunil Singh

Friday, March 4, 2011

Fashion Served: Bardot

Fashion Served
Marielle Jaffe as Brigitte Bardot
model Marielle Jaffe
make up by Veronica Hernandez
styling by Gina Herbert
imaging: Felipe Silva
hair by Catherine Weber Huschitt


Icehouse: Sliders

Can’t wait to skate

Icehouse is Melbourne’s newest ice sports and entertainment facility and is the largest in the Southern Hemisphere. The challenge was to market ice sports in a market where there was no ice-sport culture. Traffic created a brand identity for Icehouse that communicated the essential ingredients of this iconic venue – great fun and world-class entertainment. The identity was applied from the building interior and exterior right through to advertising collateral, including the ‘Can’t wait to skate’ campaign which ran in the lead up to the grand opening. The campaign was a huge success, with more than 20,000 visitors in the first 2 weeks of operation.

Advertising Agency: Traffic, Melbourne/Sydney, Australia
Creative Director: Andrew Begg
Art Director / Copywriter: Chris Shurey
Photographer: Louis Petruccelli
Retouching: Louis Petruccelli

ORRA: Hide

Impossible to hide

Advertising Agency: Rediffusion Y&R, Mumbai, India
Art Director: Vihar Patkar
Copywriter: Anisha Sarin
Photographer: Amol Jadhav
Retoucher: Bhushan Patil

INAIL: Let's make safety work

Man-sized world is built only with safe buildings sites.
Accident prevention policies and regular working contracts in the building industry guarantee a safer environment. For the people who build it, and for all of us, who live in a world entirely built by them. A value and a civil liability, that can finally count on a global program, which gives the right information, tools and solutions. And the more we share these values, the more effective this program will be. Learn more on

Advertising Agency: McCann Erickson, Rome, Italy
Creative Director: Marco Carnevale
Art Director: Valentina Raccuia
Copywriter: Francesco Trapani
Photographer: LSD

Thursday, March 3, 2011

Viking LMow: Slacker

The new robotic mower LMow. It does everything while you do nothing.

Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Pascale Gayraud
Copywriter: Fabrice Dubois
Photographer: David Harriman

Alzheimer Society of Montréal: Zero

Advertising Agency: Cossette Montréal, Canada
Chief Creative Officer: Michel De Lauw
Creative Director: Laurent Prud'homme
Art Director: Maxime Sauté
Copywriter: Etienne Mérineau

Ministry of Tourism, Government of India: Arabian Nights

Advertising Agency: Critique Communication, New Delhi, India
Creative Director / Art Director / Illustrator: Vibhav Tandon
Copywriter: Probal Mukerjee

French Film Festival: Cry

Advertising Agency: George Patterson Y&R, Sydney, Australia
Executive Creative Director: Julian Watt
Creative Director: David Joubert
Art Director: David Joubert
Copywriter: Bart Pawlak
Art Director: Chris Crawford
Account manager: Emma Boyle

2HA Winery: Tabunello

Grapes from a noble house

Advertising Agency: White Rabbit, Budapest, Hungary
Creative Directors: Levente Kovács, István Bracsok
Art Directors: István Bracsok, Viktor Uhrin
Copywriter: Levente Kovács
Illustrator: Viktor Uhrin
Photographer: Gábor Fiala
Published: February 2011

Wednesday, March 2, 2011

Kristofer Delaney

The best work has, at its core, a bright idea.
When brought to life, an idea can live anywhere
and everywhere, regardless of medium. It feels
both timeless and relevant.
Kristofer Delaney

Suzuki Swift: Time for a Swift Exit?

Advertising Agency: Nexus|h, Tunbridge Wells, UK
Creative Directors: Craig Roderick, Glenn Smith
Art Director: Aldie Pretorius
Copywriter: Pieter Rossouw
Photographer: Drew Gardner
Retoucher: Kevin Smith Portraits

The advert titled Portraits, 1 was done by Ogilvy & Mather New York advertising agency in USA. It was released in the December 2009. Business sector is Public awareness messages.
Agency: Ogilvy & Mather, New York
Worldwide Creative Director: Tham Khai Meng
Executive Group Creative Directors: Greg Ketchum and Tom Godici
Creative Director: Michael Paterson
Senior Copywriter: Greg Gerstner
Copywriter: Niels West
Art Director: Justin Walsh and Ti Walthall
Photographer: John Clang
Editor: Tim Cahill

Tuesday, March 1, 2011

Aussie Fruits: Watermelon

The freshest fruit from Australia.
Now in Vietnam.
For special delivery visit or call 08 6291 8126

Advertising Agency: TBWA\Vietnam

Executive Creative Director: Patrick Tom
Associate Creative Directors: Adi Karnajaya
Copywriters: Fanindra Jain, Vy Nguyen

Art Director: Patrick Tom
Photographer: Dusit

Producer: Chamlong Intarach

Production Company: Pro I-Studio

Account Services: Quanh Anh Bui

Catsan: Family

Odour free for over 20 days.

Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Italy
Creative Directors: Stefania Siani, Federico Pepe
Copywriters: Valentina Amenta, Davide Rossi
Art Directors: Davide Fiori, Domenico Montemurro
Illustrator: Tiago Hoisel

Mitsubishi Pajero: No dead-ends

No dead-ends

Advertising Agency: TBWA\ Zeenah, Muscat, Oman
Creative Director / Art Director / Copywriter: Adham Obeid
Account Director: Brian Pieries
Published: March 2011

Monday, February 28, 2011

Industria Digital Agency: UFO

You Want to Believe. The Advantages of Multi-Dimensional Solutions.

Self-promotional poster was sent to potential clients together with 3D glasses. Wearing them lets the client literally observe the UFOs above their heads and feel the advantages of multi-dimensional solutions provided by Industria Digital Interactive agency. In the other words, you can touch still unknown for some clients new dimension in advertising -- The Digital.

Advertising Agency: Kaffeine, Kiev, Ukraine
Creative Directors: Anze Jereb, Dima Tsapko
Art Director: Dima Tsapko
Copywriters: Dima Tsapko, Anze Jereb
Illustrators: Dima Tsapko, Roman Davydyuk

Santa Casa de Curitiba: King Kong

Our patients need heroes to save them. Donate blood. Santa Casa de Curitiba.

Advertising Agency: Bronx Comunicação, Brazil
Creative Director: Alexandre Silveira
Art Director: Rafael Guth
Copywriters: Fabio Duarte
Illustrator: Alopratoons
Published: January 2011

Peugeot: Watering Can

Tagline: If it's not a Peugeot genuine part, it shouldn't be in your car.
No other parts guarantee the integrity of your Peugeot, or come with our 12 month unlimited kilometre warranty.
Advertising Agency: The Furnace, Sydney, Australia
National Creative Directors: Tom Spicer, Paul Fenton
Account Director: Siobhan Petri
Art Director: Luke Duggan, Zuzana Zaloudek
Copywriter: Fiona Cox
Typographer: Darren Cole, Nick Adamovich

The commercial titled Watering Can was done by The Furnace Sydney advertising agency for Peugeot (for Peugeot) in Australia. It was released in the February 2011. Business sector is Cars.

Sunday, February 27, 2011

Paladar Gastronomy Festival: Exchange

Paladar Gastronomy Festival. The greatest exchange among chefs.

Advertising Agency: Mohallem/Artplan, São Paulo, Brazil
Creative Directors: Eugênio Mohallem
Head of Art: Marcus Kawamura
Art Director: André Batista
Copywriter: Rodrigo Resende
Photographer: Paulo Fasanella

CAR Driving School: Flak jacket

Be equipped, speed is crafty

Advertising Agency: Arttechnology, Kyiv, Ukraine
Art Director: Denis Pogrebnyak
Published: February 2011

Visions music magazin: Read it louder

Listen to your eyes

Advertising Agency: MannLiebtFrau, Hamburg, Germany
Art Director: Gordian Breede
Copywriter: Jürgen Ruttlowski
Account Manager: Nico Zuber

Joby Gorillapod: Park

Joby Gorillapod
Flexible wrappable tripod.

Advertising Agency: FP7/BAH, Bahrain
Creative Director: Fadi Yaish
Art Director: Supparat Thepparat
Agency Integrated Producer: Mar Wai May
Photography: Remix Studio Bangkok
Photographer: Anuchai Secharunputong
Producer: Prapapun Naiyawat
Retoucher: Chanchay Aussawanuchit