Saturday, June 19, 2010

Hyundai: 2010 FIFA World Cup Sponsorship, Perfect

Think about it.
There is no perfect ball. No perfect foot. No perfect shoe. No perfect coaching. No perfect training. No perfect field. No perfect climate. And, often, no perfect day. There is only the idea of perfect. The vision to imagine it. And the desire to achieve it. At Hyundai, we salute the players and teams that made it to this year's World Cup. And those on their way to the next.
Official partner of the 2010 Fifa World Cup.

Advertising Agency: Innocean, USA
Executive Creative Director: Jeff Spiegel
Creative Directors: Doug James, Robert Prins
Art Director: Jera Mehrdad
Copywriter: Steve O'Brien
Account Director: Richard Cran
Account Executive: Lara Trapass
Photographer: Nadav Kander
Photographer: Peter Marlow

Zonkers Footwear: Soccer

Made from real game balls

Advertising Agency: Publicis New York, USA
Chief Creative Officer: Rob Feakins
Creative Director: Dan Cohen
Art Director: Adalberto Santana
Copywriter: Yuri de Castro
Photographer: Alê Torres, Getty Images (football)

Friday, June 18, 2010

Yellow Pages Web Pages: Find it with just one click, Clown

Advertising Agency: La Cancha, Caracas, Venezuela
Creative Directors: S.Cappiello, A.Hernandez
Art Director:Luis Peña
Copywriter: Julia Saume
Photographer: Pedro Primavera
Account Director: Beatriz Urdaneta
Producer agency: Ada Odreman

Thursday, June 17, 2010

1284 - O último gol do Pelé

Vivo, Brazil’s largest mobile carrier partner with arguably the greatest football player of all-time, Edson Arantes Do Nascimento or more eloquently known as Pelé in another stunning ad this World Cup year. Pelé is tributed in a video that highlights both his time with the Brazilian National Team and his massive 1283 goal haul. In a video titled 1284 – O último gol do Pelé, Pelé of present day puts on the yellow shirt of Brazil once again in a quest to add one more goal to his tally in a match against arch-rivals, Argentina. The other side of America

Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Director: Timm Weber
Art Director: Sebastian Kaufmann
Photographer: Clemens Ascher
Illustrator: Torsten Lass
Copywriter: Mathias Brueckner

Harvey Nichols: Pool

The Harvey Nichols sale
Who will be the lucky ones?

Advertising Agency: DDB London, UK
Head of Art: Grant Parker
Art Director: Daniel Seager
Art Buyer: Sarah Thomson
Set Designer + Props: Sam Barbic

Kellogg's Bran Flakes: Chris Hoy

I believe the french have pastries for breakfast.
Are you built on Kellogg's Bran Flakes?

Advertising Agency: Leo Burnett, London, UK
Creative Director: Don Bowen
Art Director: Bernd Claussen
Copywriter: Toby McMillan
Photographer: Sam Barker


Grey Hong Kong introduce a new flavor of Pringles chips with rice ingredient as the main draw.

New rice chips are used to replace rice in a few popular rice food items, thus create interesting visual impact.

Client: Procter & Gamble
Agency: Grey Hong Kong
Creatives: Keith Ho (Executive Creative Director)
Creatives: Keith Ho / Helen Sze / Andrea Khou (Creative Director)
Creatives: Helen Sze / Gabriel Wong / Alvin Sin (Art Director)
Creatives: Andrea Khou / Jason Luo (Copywriter)
Creatives: Kent Luk (Photographer)
Country: Hong Kong

The commercial titled Sushi was done by GREY HONG KONG advertising agency for PRINGLES (Procter&Gamble company) in HONG KONG. It was released in the June 2010. Business sector is Savoury foods.


Brief for Grey Hong Kong:To raise awareness on Scott’s benefit of making children grow faster.
Strategy: We created a typical scene of school children choir but with a twist.

Client: GlaxoSmithKline Ltd.
Agency: Grey Hong Kong
Executive Creative Director: Keith Ho
Creative Director: Keith Ho / Helen Sze / Andrea Khou
Art Director: Helen Sze / Raymond Wong / Kato Tsang
Copywriter: Andrea Khou / Tony Chan
Photographer: Raymond Ng
Country: Hong Kong

The commercial titled Toy Car was done by GREY HONG KONG advertising agency for SCOTT'S COD LIVER OIL EMULSION (GLAXOSMITHKLINE company) in HONG KONG. It was released in the June 2010. Business sector is Toiletries & pharmaceuticals.

Audi: Flat

Zero Down in nothing flat.

Advertising Agency: Pumped, Inc., Miami, USA
Creative Directors: Carlos F. Peña, Jef Loeb
Art Director: Carlos F. Peña
Copywriter: Jef Loeb

Wednesday, June 16, 2010

XBox, Alan Wake: Noose

Dark is Deadly

Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Directors: Sean Davison, Scott Couture, Gary Lennox
Art Director: Arron Isaac
Copywriter: Natalie Greenspan
Photographers: LSD Photographers
Illustrator: LSD/ JP Goulet Group

ReelEntertainment Online DVD Rental: Lara

Our movies stay over for longer.
Keep your DVDs for a month at no extra charge.
ReelEntertainment Online DVD Rental

Advertising Agency: 4D, Johannesburg, South Africa
Creative Director: James Daniels
Art Director: Roberto Adamo
Copywriter: Jeff Harvey
Illustrator: Rob Hooper
Photographer: Mark Lanning

Calgary Zoo: Caveboy

Calgary Zoo: Dino

Dinosaurs Alive! More Real. More Scary.

Advertising Agency: Trigger, Calgary, Canada
Creative Director: Patrick Doyle
Art Director: Joel Arbez
Copywriter: Saro Ghazarian
Photographer: Ric Kokotovich

Tuesday, June 15, 2010

SKY TV: Davis

Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Creative Director: Adam Kanzer
Head of Art: Dave Brady
Head of Copy: Paul Hankinson
Senior Copywriter: Joe Hawkins
Copywriter: Pip Perkins
Art Director: Jennie Ko
Retoucher: Gordon Moir
Via: bestadsontv

Nissan Qashqai: Shadow

More powerful Xenon lights.
Standard at Nissan Qashqai Platinum.

Advertising Agency: TBWA\Istanbul, Turkey
Executive Creative Director: Ilkay Gurpinar
Creative Director: Volkan Karakasoglu
Copywriter: Volkan Karakasoglu
Art Director: Burak Kunduracioglu
Photographer: Serhat Bayram
Account Manager: Burcu Ozdemir

Movistar: Globefish

Your movistar number always survives.

Advertising Agency: Y&R Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Jorge Soto
Art Director: Mirko Cuculiza
Producer: Patricia de la Cuba
Photographer: Alex Freundt
Retoucher: David Vega
Planner: Eduardo Grisolle
Account Supervisor: Manuel Ahumada
Account Executive: Stephanie Sangster
Client Approval: Luis Eduardo Garván, Catherine Sevillano

Monday, June 14, 2010

Premier Dermatology: Lifeguard

Uncertified lifeguards.
Not as scary as uncertified dermotologists.
At Premier Dermatology, board certified dermatologists provide your skin care. At a medi-spa, it could be anyone.
Premier Dermatology

Advertising Agency: Tom Dick & Harry, Chicago, USA
Creative Director: David Yang
Art Director: Taylor LeCroy
Copywriter: Jared El-Mofty
Photographer: Tony D'Orio
Retoucher: Scott Giannini

Premier Dermatology: Hairdresser

Uncertified hairstylists.
Not as scary as uncertified dermotologists.
At Premier Dermatology, board certified dermatologists provide your skin care. At a medi-spa, it could be anyone.
Premier Dermatology

Advertising Agency: Tom Dick & Harry, Chicago, USA
Creative Director: David Yang
Art Director: Taylor LeCroy
Copywriter: Jared El-Mofty
Photographer: Tony D'Orio
Retoucher: Scott Giannini

Hipoglós Amêndoas: Dream

Baby rash cream. Hipoglós
Nothing interrupts your dreams anymore.

Advertising Agency: Grey Brazil
Creative Director: Guy Costa
Art Director: Andre Sallowicz
Copywriter: Filipe Medici
Illustrator: ArtLuz Studio
Photographers: ArtLuz, Alexandre Salgado

Lynx / Axe: 2010 World Cup Finals

As everyone on the planet knows, this summer the 2010 World Cup Finals are taking place in South Africa. Axe/Lynx wanted to continue its tradition of providing an Axe/Lynx point of view on major cultural events relevant to Axe/Lynx guys. Celebration Print This summer Lynx/Axe produced a series of patriotic posters for some of the competing nations in this summer’s World Cup finals. The posters were produced for a number of countries, aiming to latch onto and evoke the nations pride during the finals. The posters capture an infamous celebration known throughout the football community, one that crosses cultures and can be understood whatever the language. Hopefully, if guys use Axe/Lynx during the tournament, it will be the girls that will be celebrating.

Advertising Agency: BBH, UK
Creative Director: Dominic Goldman
Art Director: Dean Woodhouse
Copywriter: Hugo Bierschenk
Photographer: Norbert Kniat
Typographer: Rich Kennedy
Producer: Jeremy Gleeson, Amanda Robertson
Design & Retouching: Gary Mead, Alex Murray
Team Manager: Katja Dienel
Team Director: Keir Mather
Planner: Tim Jones
Engagement Planner: Ben Shaw

Bedshed: Speakers

Advertising Agency: Gatecrasher Advertising, Perth, Australia
Creative Director: Adam Barker
Copywriter: Tom Wilson
Art Director: Stef Langton
Photographer: Craig Kinder / f22 Photography
Account managers: Sarah Hewitt, Emma Lambert
Via: bestadsontv

U Stanka Restaurant: Forks & Knives

Appetites of all proletarians, unite!

There is a famous Soviet motto: Proletarians of all countries, unite! We rephrased it a bit and referred to those, who hungry and love traditional soviet food. (at least 65% of ukrainians enjoy it -- it was a daily life for their parents).

Advertising Agency: Kaffeine, Kiev, Ukraine
Creative Director: Anze Jereb
Art Director: Dima Tsapko
Copywriter: Nadia Skrynnyk

Sunday, June 13, 2010

Amnesty International: Russian doll

We must not let Russia's charm hide its atrocities.

Advertising Agency: La Chose, France
Account managers: Fanny Camus Tournier, Mickael Krikorian
Creative Director: Pascal Grégoire
Copywriters: Axel Didon, Kevin Colinet, Benjamin Parent
Art Directors: Axel Didon, Kevin Colinet
TV Producer: Nicolas Buisset
Photography Director : Nicolas Loir
Editor: Bif
Director: Bif
Production Company: Rods
Sound: KOUZ Production
Post-production: Bif

Durex: Pool

Now with even stronger vibrations

Durex Play Ultra provides 40 minutes of direct vibrating stimulation for both him and her. To demonstrate that Durex Play Ultra has a new, stronger, exceptionally powerful attached vibrating penis ring, we created a scene that talks both to the target audience’s sense of humour, as well as their functional needs. We see a house at night. The lights are on so we know people are at home. In the foreground, we see that their lit swimming pool is full of vibrations and ripples. As no one is in the pool, we know that the earth must literally be vibrating, causing the water to ripple and shake. Clearly, Durex Play Ultra’s vibrations are so strong that it has caused the ground to shake.

Advertising Agency: Morrisjones&co, Johannesburg, South Africa
Creative Director: Margarita Karvouniaris
Art Director: Bernie Da Silva
Copywriter: Michelle Kreuiter
Illustrator: Rob Frew
Photographer: Getty Images
Additional credits: Louise Boxall-Davies