Saturday, December 25, 2010

happy holiday

We wish you a happy holiday season and prosperous new year!

Ferrarelle: Taste

The king’s cook and the water’s spell.
A long time ago, in a faraway land, there flowed a very special water which inspired wonder in those who drank it. One day the king's cook arrived on his travels around the world in search of a unique water. He tasted it and was enchanted. The delicate bubbles teased the tip of his tongue with their lively taste. "Who performed this miracle?", he asked in amazement. "Nature", answered the inhabitants of the land in unison. The cook thought the king should definitely try this wonder. But how? The cook remembered that the most precious things are all protected behind glass. Without wasting time, he put the water in a bottle to conserve all its properties, and quickly returned to court. He called the best glassblowers to make him the finest bottles; the only ones suitable for bottling his water and conserving its properties. The king was very impressed with the gift and made him the chief court cook. Today the spell of that unique water can still be cast. Just go to the finest restaurants and say the magical word written on the label: Ferrarelle.
The amazing thing is that it's a true story.

Advertising Agency: Euro RSCG, Milan, Italy
Creative Director: Dario Villa, Erick Loi
Art Director: Isabella Musacchia
Copywriter: Anna Triolo
Illustrator: Sergio Mora
Photographer: LSD

Friday, December 24, 2010

Against Violence

Agency: Talent (Brazil)
Client: Movimento das Vítimas da Violência pela Justiça e Paz
Creative Director: João Livi/ Leo Macias
Art director: Fábio Rodrigues
Copy: Guigo Oliva
Photography by John Ross

Toshiba Space Chair

Advertising Agency: Grey London, UK
Creatives: Andy Amadeo, Nils Leanord
Producer: James Covill
Production Company: Hungryman
Director: Andy Amadeo
DP: Harris
Producer: Matt Jones
Editing Company: The Whitehouse
Editor: Russell Ike & Ed Enayat
Post Production: The Mill
Producer: Chris Batten
Colourist: Seamus O’Kane
Lead 2D: Adam Grint
Flame Assist: Da
Kit: Baselight/Flame

Thursday, December 23, 2010

Armani / Samsung: Girl

It speaks for you

Advertising Agency: Y&R Brands, Italy
Executive Creative Director: Vicky Gitto
Art Director: Cristian Comand
Copywriter: Matteo Lazzarini
Photographer: Richard Burbridge
Published: December 2010

Toyota Yaris RF: Big sound

Advertising Agency: DRAFTFCB, Johannesburg, South Africa
Creative Director: Rob McLennan
Art Director: Charles Foley
Copywriter: Mike Wilson
Illustrators: Charles Foley, Rob Frew

Red Bull: Soccer

Red Bull: Soccer
That's all it takes.
Advertising Agency: Lins Ad & Marketing, Singapore
Art Director: Eugene Yap
Copywriter: Sue Ann
Illustrator: Christopher Chong
Other additional credits: Anson Wong, Azman Bakar

Wednesday, December 22, 2010

Sony Micro Vault Tiny 8 GB: Trojan horse

Store the impossible

Advertising Agency: FP7, Muscat, Oman
Creative Director: Noufal Ali
Copywriters Arun R Kumarasamy
Art Director: Noufal Ali, Satish Kumar
Photographer: Noufal Ali
Illustrator: Venu Gopal
Post Production: Renjith Pillai

ING Integra Pension Fund: Tree

Your online account statement harms no real trees.

Advertising Agency: Y&R, Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Jorge Soto
Art Director: Charlie Valderrama
Agency Producer: Patricia de la Cuba
Photographer: Lucía Arana / Zul Studio, Lima
Retouch: Zeppelin, Lima
Account Executive: Renato Baracco
Planner: Eduardo Grisolle

Opinel: Pork molecules

The brief: we had to show that OPINEL knives are perfect to get a precised
cut for anything you cook. So we illustrated it by taking 3 often used
ingredient for recipies, chicken, pork and fish. By an extreme zoom in (an
atomical one), we could make people understand at a glance that Opinel is so
precised it can cut in between molecules.

Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director: Gaetan Namouric
Art Directors: Julien Conter, Cyril Drouot
Copywriter: Melanie Delisle
Illustrator: Odrey Veillette
Additional credits: Production House: Technicolor

Thermas Water Park: Belly

Advertising Agency: age. comunicações, São Paulo, Brazil
Executive Creative Director: Carlos Domingos
Creative Director: Carlos Domingos
Art Director: Henrique Mattos
Copywriter: Daguito Rodrigues
Art Director: Andre Fukumoto
Copywriter: Charles Faria


Great brazilian photo online mag

Aigle: Boots

Advertising Agency: BETC Euro RSCG, France
Account managers: Marielle Durandet, Emilie Roy, Guillaume Espinet
Creative Director: Rémi Babinet
Copywriter: Valérie Chidlovski
Art Director: Florence Bellisson
Assistant Art Directors: Cyril Arandel, Jane Girard
Producer: Florence Douaud
Art Buying: Corinne Blancheton
Photographer: Thiemo Sander
Producer: Rita
Model-maker: Gaël Langevin

Tuesday, December 21, 2010

Loto: Son

5ON, IT DO5EN´T M4TTER 1F YOU DON´T H4VE TALEN7. Let the numbers talk. Loto.

Advertising Agency: Grey, Santiago, Chile
Creative Directors: Miguel Angel Cerdeira, Pedro Quilaqueo
Art Director: Fernando Maui Gacitúa
Copywriters: Pedro Quilaqueo, Carlos Guerra
Illustrator: Chávez
Art Buyer: Ivalú Vargas

Itama: Playboat

You either love it or adore it.
Advertising Agency: AdmCom, Bologna, Italy
Creative Director: Maurizio Cinti
Art Director: Stefano Baronti
Copywriter: Massimiliano Pancaldi
Photographer: Giovanni Bortolani


Saving the planet from tourists since 2004.

Advertising Agency: Y&R, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Alessandro Stenco
Copywriter: Vicky Gitto
Photographers: Stefano Alessiani, Andrea Fumagalli, Marina Repetto, Davide Breghelli
Group Client Director: Francesca Baroni
Published: March 2010

Monday, December 20, 2010

Sony NEX 5: A little professional, Press

Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Creative Director: Steve Back
Art Director: Nils Eberhardt
Copywriter: Steve May
Art Director: Justin Carew
Photographer: Andreas Bommert
Retoucher: Marc Sterne

Sunday, December 19, 2010

best of NASCAPAS

Great blog, great covers!

Electric Art: Inflatable man

Play god.

Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Executive Creative Director: Steve Back
Art Director: Justin Crew
Via: bestadsontv

Newspaper: Exploitation

Gain a deeper perspective with the New Straight Times
Advertising Agency: McCann Erickson, Malaysia
Executive Creative Director: Szu-Hung Lee, Hwa
Creative Director: Jules Tan
Copywriters: Szu-Hung Lee, Primus Nair, Zaidee Zainal, Benjamin Ng
Art Directors: Jules Tan, Jerome Ooi
Agency Producer: Jimmy Ong, Bridget Hong
Photographer: Loh Lin Shan / iRom
Account manager: Alexis Young
Account Director: Andrew Pinto

The commercial titled Exploitation was done by Mccann-erickson Malaysia advertising agency for Newspaper (for New Straits Times) in Malaysia. It was released in the December 2010. Business sector is Publications & media.

Shlomi Nissim

By photographer Shlomi Nissim.
"I was born on 1972, as a child I used to wander in the outdoor fields, with my binoculars on, looking for birds of prey, dreaming to be a National Geographic photographer."