Saturday, September 29, 2007
"Reconstructed" is the new Fall/Winter 07 print campaign for Levi's Copper Jeans. The vintage x-ray treatment is a nod to Levi's 154 year heritage, as well helping to showcase Copper's product features in an interesting, new light.
Advertising Agency: Bartle Bogle Hegarty Asia-Pacific, Singapore
Creative Director: Todd Waldron
Art Director: Hoon Pin Kek
Copywriter: Douglas Hamilton
Editor: Dave Phung
Photographer: Simon Harsent
Let us keep on dreaming of a better world.
Advertising Agency: Duval Guillaume, Antwerp, Belgium
Client contact: Tatjana Vandeplas
Account Director: Patrick Clymans
Creative Directors: Geoffrey Hantson, Dirk Domen
Art Director: Sebastien De Valck
Copywriter: Kristof Snels
Photographer: Evert Thiry
Advertising Agency: W/Brasil, Brazil
Creative Director: Rui Branquinho
Writer: Rui Branquinho
Art director: Celso Alfieri
Account Department: Sheila Farah, Fernanda Knijnik
Planning Department: Newton Nagumo, Flávia Campos
Published: September 2007
Sunday, September 23, 2007
Like a lot of U.S. immigrants, Brazilian-born photographer Caesar Lima started from scratch when he moved to Los Angeles in 1985.
Lima struggled for the first few years but now runs a thriving digital imaging studio, Caesar Photo Design, which he has turned into a shrine to the technology that helped make him successful: Apple computers.
Lima's studio is a mini Mac museum. He has 35 Macs -- from the Lisa to the Cube -- on display in the front foyer. He constructed the studio's reception desk from a stack of 15 working Mac Classics.
"My clients love it," he said. "Everyone in this industry -- art directors, designers -- use Macs. They come to the studio and spend half an hour looking at my collection. They say, 'Look at this, I had one of these.'"