100 years of East London style in 100 seconds.

100 years of East London style in 100 seconds.

“This film is a 100 year countdown to the grand opening of Westfield Stratford City on September 13th 2011, and celebrates a century of East London fashion, dance and music.

Directed by Jake Lunt with The Viral Factory, the film was shot over 4 days in east London locations with hundreds of costume changes. The music was commissioned from Oscar nominated genius Tristin Norwell who took a simple tune and interpreted it for each decade over 100 years.”

Advertising Agency: The Viral Factory, UK
Director: Jake Lunt