Monday, January 28, 2013

Meydan Beach: You'll find a way

You'll find a way. Maydan Beach. The new exclusive beach experience you'll do anything to be a part of. Meydan Beach is the new exclusive beach experience you’ll do anything to be a part of. It features beautifully shot men and women going to great lengths (parachuting and digging) to arrive at this luxury destination. The call-to-action: Belong. Advertising Agency: Gyro, Dubai, UAE Executive Creative Director: Guilherme Rangel Art Director: Charlotte Morand Copywriter: Neil Harrison Photographer: Uwe Koerner Production Company: Good Stills

Volkswagen Park Assist: Hedgehog and Fish

Precision Parking. Park Assist by Volkswagen. Volkswagen wanted to increase the sale of optional equipment with the new cars they sell. Therefore we had to come up with ideas that introduced the features and would also get people excited about them. One of these features: the park assist. Advertising Agency: DDB Tribal Berlin, Germany Chief Creative Officer:: Eric Schoeffler Creative Directors / Copywriters: Maged Nassar, Ali Ali Illustrator: The Operators Account Supervisor: Susanne Pl├╝mecke Account Manager: Catrin Schmid Art Buyer: Susanne Kreft

Renault F1: Red is Dead, Lipstick

In 2011, for the second year in a row, the Red Bull Racing team, equipped with a Renault engine, won the F1 Constructors’ World Championship. In honour of this double win and the achievements of Renault engines in F1, the brand and its agency Publicis Conseil have decided to launch a new campaign. The concept “Red is dead” is a friendly gibe directed at Ferrari and its emblematic colour. By using objects that are traditionally red, Renault is reminding everyone that it is also one of the leading brands in Formula 1. Advertising Agency: Publicis Conseil, France Chief Creative Officer / Creative Director: Olivier Altmann Copywriter: Mathieu Degryse Art Director: Yves-Eric Deboey Photographer: David Gill Account managers: Edouard Pacreau, Eric Hazout, Thibault Repelin, Adeline Blanc Strategic planning: Helene Duvoux-Mauguet Art buyers: Jean Luc Chirio/Gael Cheval/Soone Riboud / Elysian Fields Advertiser's supervisor: Stephen Norman, Bruno Travade, Dominique Musset, Andreea Culcea, Belen d'Alexis