Saturday, November 29, 2008

Haworth: Acupuncture

Advertising Agency: Ursa Communications, Sydney, Australia
Creative Director: Denis Mamo
Art Director: Kon Marinis
Copywriter: Geoff Fischer
Photographer: Andreas Smetana
Retouching: Electric Art

Cozy Tunes: Guns

IFlops, your same music, but smoother.
Speakers for iPod.
Advertising Agency: La Argolla, Costa Rica
Creative Director / Copywriter: Paulo Chacón
Art Director: Edgar Mora

Friday, November 28, 2008

Landrover Discovery: Boat

Discovery commercial makes work play.

Agency: RKCR/Y&R London
Photographer: Nadav Kander
Typographer: Lee Aldridge
Art Director: Jerry Hollens
Copywriter: Mike Boles

Center for the Rehabilitation of Prisoners: Fetus

We all have the right to start over again // CIRE - Center for the Rehabilitation of Prisoners
Advertising Agency: TBWA, Barcelona, Spain
Creative Directors: Ramon Sala, Miquel Sales
Art Director: Fer Garcia
Copywriters: Ramon Sala, Miquel Sales
Postproduction: Patrick Bras

DDB: Igniting creativity

DDB: Igniting creativity
Advertising Agency: DDB, Cairo, Egypt
Creative and Art Direction: Malek Sharif

Thursday, November 27, 2008

Brita water filtration pitchers / Nalgene refillable bottles

Last year 16 million gallons of oil were consumed to make plastic water bottles.
Advertising Agency: DDB, San Fransisco, USA
Chief Creative Officer: Lisa Bennett
Art Director / Creative Director: Dustin Smith
Copywriter: Daniel Mabe
Print Producer / Art Buyer / Media Buyer: Issy Penaflor
Photographer: Mark Zibert

Corona beer: Hammock

Advertiser: Lion Nathan
Brand: Corona
Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Head of Art: Mike Davison
Copywriter: Mike Felix
Art Director: Gavin Siakimotu
Photographer: Ross Brown
Retoucher: Andy Salisbury
Country: New Zealand

Scrabble: Eethapnl

Agency: JWT Santiago Chile
Creative Director: Matías Lecaros / Sergio Rosati
Art Director: Matías Lecaros
Copywriter: Matías Lecaros
Illustrator: Astro Image Creators, Cristian Gastelo / Boris Berstel
Photographer: Astro Image Creators, Cristian Gastelo / Boris Berstel
Other additional credits: Leo Farfan / Tomás Vidal / Tomás Neely / Israel Urrutia

Wednesday, November 26, 2008

Citroen C3: Beef

Look carefully and you may see sides of beef near the car. New C3. Gets your attention.

Agency: Euro RSCG Buenos Aires
Executive Creative Director: Gustavo Reyes
Creative Director: Tony Waissmann, Maximiliano Sanchez Correa, Mariano Duhalde
Art Director: Ramiro Garcia
Copywriter: Alejandro Devoto

PG Motos: Recommend

The hasty ones recommend it, those who are cheap recommend it. Those who like freedom recommend it. You'd better get yours soon, so you can recommend it too.
Advertising Agency: Art&C Comunicação, Natal, Brazil
Creative Director / Art Director / Illustrator: Lenilson Lima
Copywriter: Rafael Paulino

Aspirin: Dominate the pain

Advertising Agency: IRAM, Mons, Belgium
Art Director / Illustrator: Frédéric Zouag
Copywriter: Nicolas Gaspart

New England Aquarium: Water tower

See turtles.
Sea turtles like never before.
Advertising Agency: Mullen Wenham, USA
Executive Creative Director: Mark Wenneker
Creative Directors: Jim Amadeo, Edward Jendrysik
Art Director: Bo Deng
Copywriter: Sarah Sumner
Designer: Chris Pinkham
Photographer: Getty Images
Image Retouching: David Onessimo
Post Production: Mark Danish

Riksgalden The Swedish National Dept Office: Space

Don't risk losing. Buy lottery bonds. Your money is guaranteed and you may win millions.
Advertising Agency: Storakers McCann, Stockholm, Sweden
Art Director: Ola von Bahr
Copywriter: Christian Heinig
Photographer: Petrus Olsson/Adamsky

Literacy Foundation: Peter Pan

“In Quebec there are children that don’t even have ONE new book… in 2008,” says Gaëtan Namouric, Executive Vice-President and Creative Director at the agency. “Reading feeds our imaginations. When a child doesn’t have access to reading, that’s a child deprived of an imaginary world. This unbelievable injustice should mobilize a large number of industries in the field of culture, media, publishing and even ours, advertising. What would our future be if people couldn’t understand our messages? The mobilization behind The Gift of Reading® is also to take action to protect tomorrow’s creative; everyone in our industry should contribute.”

Client: Literacy Foundation – Maryse Perreault, Marie-Claude Clermont, Amélie Marcotte-Losier
Agency: Bleublancrouge
Client services: Carol Jungpeter
Project manager: Audrey Besner
Creative director: Gaëtan Namouric
Writer: Maxime Paiement
Art director: Frédéric Roux

Agency production director: Ève Mathieu
Photograph: Alain Desjean
Retouching: Claude Lafrance
Styling: Caroline Simon

Tuesday, November 25, 2008

This Is Not An Invitation to Rape Me campaign

Out-of-Home Ads, Public Service
Launched by Rape Crisis Scotland and the Scottish Justice Secretary, Kenny MacAskill, this campaign uses striking imagery to challenge women-blaming attitudes toward rape and to tackle the assumptions people make about women who are raped.
The campaign, is based on creative work by professor Charles Hall, a professor at the VCU Brandcenter in Richmond, Virginia, who devised and created the original groundbreaking advertising campaign in Los Angeles. The revised executions are based on a simple insight and design by Hall and Graham Clifford of Graham Clifford Design. Bus

Advertising Agency: IENA Studios, Latina Italy
Art Director: Fabio Scalia
Copywriter: Armando Vitolo
Photographer & Retoucher: Luca Scalia

Molinari: Color

We don't think that black, white or yellow are the same. Color is paramount.
Art Director: Sergio Spaccavento
Copywriter: Janos Boka
Photographer: Armando Rebatto

Molinari: Beauty

We are not all the same. Beauty is a matter of skins.
Art Director: Sergio Spaccavento
Copywriter: Janos Boka
Photographer: Armando Rebatto

Elf Super HDB Turbo Engine Oil: Killed

It's what's inside that counts, even for your engine. Use Elf Super HDB Turbo Engine Oil, and keep your engine 100% clean inside.
Advertising Agency: Saints & Warriors, Mumbai, India
Art Director: Sandesh Ghadi
Copywriter: Arjun Dutta

Fiat: Sand

Not even the best effort of sand can stop it.
Advertising Agency: Leo Burnett Argentina
Copywriter: Dauquen Chabeldin
Art Director: Diego Salas
Creative Directors: Sebastian Olivieri, Pablo Capara
Photographer: Martin Sigal

Monday, November 24, 2008

AMG Seven

Client: Daimler AG
Brand: Mercedes-Benz SL 63 AMG
Headline english: The day Italians start dreaming in German.
Product: AMG (Klassik)
Creative Direction: Doerte Spengler-Ahrens, Jan Rexhausen
Art Direction: Ricardo Distefano
Graphics: Gun Kanjanapokin
Text: Sergio Penzo
Kundenberatung: Christian Hupertz, Christoph Neuhaus
Werbeleiter/PM: Peter Courtin
Marketingleiter: Mario Spitzner

Lavazza: Italian

Advertising Agency: Armando Testa, Turin, Italy
Creative Director: Michele Mariani
Art Director: Andrea Lantelme
Copywriter: Cristiano Nardò
Photographer: Annie Leibovitz

Black & Decker Lawn Mower: Frog

Advertising Agency: Ogilvy & Mather, Bangkok, Thailand
Executive Creative Directors: Wisit Lumsiricharoenchoke, Nopadol Srikieatikajohn
Associate Creative Director: Gumpon Laksanajinda
Art Directors: Wisit Lumsiricharoenchoke, Nopadol Srikieatikajohn, Watchara Tansrikeat, Gumpon Laksanajinda
Photographers: Nok Pipattungkul, Anuchai Secharunputong
Agency Producer: Paiboon Suwansangroj

Dawn: Hands

More beautiful in just five uses.
Advertising Agency: DLC & Associates, Guaynabo, Puerto Rico
Creative Director: Sebastian Alvarez
Art Director: Liliana Rojas
Copywriter: Aurelio Santiago
Photographer: Studio Wallace

Sunday, November 23, 2008

High1: Helicopter

Advertising Agency: Daehong Communications, Seoul, S.Korea
Art Director: Kim, Junghwa
Copywriter: Lee, Kikwan

Drive Online: Albino

Do your research before you buy.
Drive. in The Age
Advertising Agency: The Furnace, Sydney, Australia
Executive Creative Director: Rob Martin Murphy
Art Director: Luke Duggan, Pais Giannakis
Copywriter: Andrew Allsop
Photographer: Michael Hall


Dreamed on a Flou bed.
Advertising Agency: Publicis, Milan, Italy
Creative Director: Stefano Colombo
Art Director: Stefano Fontana
Copywriter: Sara Pollini
Photographer: Michael Lewis

Quebec Toyota Dealers: Make out king

Advertising Agency: Bleublancrouge, Montréal, Canada
Client Services: Nicolas Van Erum, Christiane Rochon, Ginette Girard
Creative Director: Gaëtan Namouric
Creative team: Mélanie Delisle, Marc Guilbault
Agency Production: Lisa Arduini
Producer: QuatreZeroUn
Director: Emanuel Hoss-Desmarais
Music: Eleni Mandell