"The Serious Side of the Gecko"

GEICO "The Serious Side of the Gecko" campaign
The idea behind The Martin Agency’s (Richmond, Virginia) latest campaign for GEICO is that while most consumers know the insurance company, many don’t know what a venerable, solid and successful company it is. This year GEICO not only took over the #3 slot from Progressive but passed the $12 billion mark in premiums. This campaign, which also includes TV, is designed to remind consumers that GEICO is the third-largest car insurance company in the country; has been around for over 70 years and has a 97 percent customer satisfaction rating.
Pat Wittich, art director; Ben Eley, designer; Kevin Dunleavy, writer; Steve Bassett, creative director; Framestore CFC, digital imaging; Marge Hickman, print producer; Anya Mills, art producer; Angela Wilson, project manager.
martinagency.com
www.geico.com
Via CA