The Brief: Strengthen awareness to the Mercedes new 4 wheel-drive model (M-Class) while keeping with the concept of the brand "Unlike any other".
The concept:
Mercedes 4X4 will take you to places "unlike any other".
Target audience: Adventurous, thrill-seeking, nature-loving drivers
Agency: Shalmor Avnon Amichay / Y&R Interactive Tel Aviv
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Group Creative Director: Yariv Twig
Art Director: Shirley Bahar
Copywriter: Sharon Refael
No comments:
Post a Comment