For years, people have turned to film as a means of entertainment. And although this is true even for the most typical movie, the reality is that films played during a film festival are far from clichéd genres and styles. They’re unconventional. They’re obscure. They’re explicit. With this in mind, the team at local ad agency WAX developed a campaign that prepares the public to “unexpect the expected”; it provided a great way to stand out from the big Hollywood box office films.
Joel Arbez, art diector; Saro Ghazarian/Sebastien Wilcox, writers; Joe Hospodarec, creative director; Joel Arbez, photographer; Kim Smith, illustrator.
waxpartnership.com
calgaryfilm.com
Via CA
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