Connery is captured on a rough wooden landing on a beach near his home in the Bahamas, with a waterproof version of Louis Vuitton's classic Keepall travel bag. The tagline reads: 'There are journeys that turn into legends. Bahamas islands. 10:07'.
It is an impressive coup for the label, which consistently uses high-profile figures to front its campaigns.
'We are extremely proud that an actor of such immense stature should have agreed to participate in Louis Vuitton's Core Values campaign' said Antoine Arnault, Head of Communications at Louis Vuitton.
'This wonderful portrait, which captures all Sir Sean Connery's legendary allure, is bound to have a tremendous impact.'
Advertiser/Client: LOUIS VUITTON MALLETIER
Product/Service: LOUIS VUITTON
Entrant Company, City: OGILVY & MATHER, Paris
Country: FRANCE
Advertising Agency, City: OGILVY & MATHER, Paris
Country: FRANCE
Creative Director: Christian Reuilly
Copywriter: Edgard Montjean
Art Director: Antoaneta Metchanova
Photographer: Annie Leibovitz
Art Buyer: Laurence Nahmias
Account Supervisor: S. Sethuraman/L. Janneau/S. Giblin/J. Wilbrenninck/M. Reynaud
Advertiser's Supervisor: Pietro Beccari/Antoine Arnault/Isabelle des Garets
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