John Lewis: From me to you

Copywriter: Ed Morris
Art director: Ed Morris
Planner: Tracey Follows
Media agency: MG OMD
Media planner: Tim Pearson
Production company: Therapy Films
Director: Malcolm Venville
Editor: Final Cut
Post-production: Shiny
Audio post-production: Morgan Bandan
Exposure: TV
John Lewis has launched its national Christmas advertising campaign in what is set to be the most competitive Christmas shopping season for two decades.
The five week long John Lewis campaign, created by Lowe London, encompasses one 60” tv ad, two 40” and six 10” spots with a poignant but feel-good soundtrack of a re-recording of The Beatles track “From Me To You”. The track includes vocals from Matt Spinner, a member of the John Lewis music society who works in IT at John Lewis’s head office. The re-recorded re-arranged track – which can be listened to on You Tube - received the thumbs up from both the Lennon and McCartney estates.

The £5.6m campaign focuses on the idea of matching people and presents, and demonstrates that if someone has really put thought into choosing a gift the recipient will feel special and understood. The strapline is: “If you know the person, you’ll find the present”.