The opening of the Merkur's biggest shopping centre. So big, that we had to give him a name & created the story of a new tourist destination. The "aloha shirts" became the main character and a storyteller in one, as their patterns were actually the illustrations of the products sold in store individual departments. In this way the consumers easley identified themselves within the immense assortment.
TITLE: Merkurjeva Riviera
AGENCY: Merkur, M., Slovenia
CLIENT/PRODUCT: Merkur DIY & Home Improvement Retailer
CREATIVE DIRECTOR: Aljosa Senk, An Savinjsek
ART DIRECTOR: Aljosa Senk
COPYWRITER: Katja Kozina
DESIGNER: Alesa Unk
ACCOUNT: Natalija Sketa, Romana Zorman, Spela Hafner
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