ABSOLUT Vodka Launches 4 Million One-Of-A-Kind Bottles

Once again, setting the bar high for its limited-edition bottles—for its design project called ‘ABSOLUT Unique’, Swedish vodka brand ABSOLUT Vodka will be distributing 4 million bottles across the globe, each featuring a unique design. To make it happen, the brand had to completely re-engineer the company’s production plant in Sweden to create the limited-edition bottles. The process involved “carefully orchestrated randomness”, setting up splash guns and color-generating machines specifically programmed to generate complex coating, pattern and placement algorithms—the executives told Ad Age—so that no two bottles are alike, like snowflakes. via designTAXI.com