Metrokane, Electric Rabbit: Printeractive Campaign
Scan the code and place your phone within the dotted lines.
Automatic cork/frustration remover. The Electric Rabbit by Metrokane.
A simple campaign centered around how simple Metrokane products make the whole wine "process." The ads remain simple and straightforward, but yet delve deeper than the average print ad by incorporating interactive elements.
Art Director / Copywriter: Tim Turnquist