Sunday, July 15, 2012

ghd: Katy Perry

You can do anything with your hair RKCR/Y&R has created new work for ghd, the professional hair styling brand, featuring Katy Perry for the launch of its Scarlet Collection. The ads, which were shot by world renowned photographer David LaChapelle, show Katy Perry, the face of ghd and the epitome of modern style and fashion, with a ‘20s make over bringing to life the decadence and sophistication of the time. In the ads, Katy is immortalised as a mystical Snow White for the Scarlet Collection campaign. Advertising Agency: RKCR/Y&R, UK Creative Partners: Steve Williams, Adrian Lim Executive Creative Director: Damon Collins Client Service Director: Vicky Jacobs Account Director: Katey-Ellen Price Producer: Ali Power Account Planner: Ellie Grant Production Company: CXA Photographer: David LaChapelle Chief Marketing Officer: Michael Cohen Global Brand Equity Director: Sarah Lambley Media Company: Carat Media Media Planner: Jon Kershaw

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