Clues track down detectives.
In NYC, smarter analytics helped the NYPD cut crime by 35%.
ibm.com/smarterplanet
Advertising Agency: Ogilvy & Mather, Paris, France
Executive Creative Director: Susan Westre
Creative Director / Art Director: Ginevra capece
Creative Director / Copywriter: Fergus O’Hare
Designer: Sid Tomkins
Illustrator: Noma Barr
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