Wednesday, April 20, 2011

Road Safety: Tree

Abramet is the Brazilian Association for Road Safety. To raise awareness among drivers about the dangers of driving above the speed limit, these Z+Comunicacao, Sao Paulo ads show oversized speed limit signs, alongside roads. The objects nearby, such as large birds, trees and light posts are dwarfed by the size of the road signs. Tagline: âMore attention, less accidentsâ
Client: ABRAMET - Brazilian Medical Association for Road Accident
Agency: Z+ Comunicação - São Paulo
Country: Brazil
Executive Creative Director: Alan Strozenberg
Creative Director: Alan Strozenberg
Creative Director: Leo Macias
Art Director: Danillo Ferrari
Copywriter: Rodrigo Nogueira
Producer: Diogo Piccinino
Photographer: Filet com fritas
Retoucher: Filet com fritas
Account manager: Gustavo Pereira
Client: Mauro Augusto Ribeiro and Alex Camargos

The commercial titled Tree was done by Z+ Comunicacao advertising agency for Road Safety (for Abramet) in Brazil. It was released in the January 2011. Business sector is Public health & safety.

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