Monday, April 18, 2011

Asics Sportswear: Difrerent boots against racism

A Babel Sao Paulo ad made with striker Loco Abreu with two different boots in an action against racism in soccer. Loco Abreu played with different boots in a classic match against Flameng in last 7th April, with national cable-tv broadcast in prime time.

Client: Asics
Agency: Babel - São Paulo
Country: Brazil
Executive Creative Director: Ricardo Chester
Copywriter: Ricardo Chester
Art Director: solon miranda

The commercial titled Difrerent boots against racism was done by Babel advertising agency for Asics Sportswear (for Asics) in Brazil. It was released in the April 2011. Business sector is Clothing & footwear.

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