Excessive consumption of beer affects feminity. It leads to an increase in facial hair and body odor because of an increase in male hormones.
Advertising Agency: M&C Ssaachi / EMCG, Moscow, Russia
Creative director: Alexander Alexeev
Art director: Alexander Kopyltsov
Copywriters: Asya Andreeva, Alexander Kopylov, John Mark Fitzpatrick
Photographer: Stas Solntsev
Postproduction: Alexander Kopyltsov, Stas Kireev
Manager: Julia Khrustcheva
Published: March 2011
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