Friday, October 22, 2010
CCFD-Terre Solidaire: My name is Money, Fruit man labour
Advertising campaign for the non-profit association CCFD–Terre Solidaire, first French development NGO, which supports local initiatives in South and East developing countries. Their new campaign fights against tax havens, cancer of the south developing countries.
Advertising Agency: Euro RSCG C&O, Suresnes, France
Creative Directors: Olivier Moulierac, Jérôme Galinha
Art Director: Julien Saurin
Copywriter: Nicolas Gadesaude
Director : Hervé Plumet
Illustration : Atelier Roger Pfund
Agency producer: Corinne Dutoit‐Costa
Agency account managers: Agathe Bousquet, Benoît Lozé, Camille Cros
Published: September 2010
The commercial titled My name is Money, Fruit man labour was done by EURO RSCG C&O, Paris advertising agency for CCFD-Terre Solidaire company in France. It was released in the October 2010.