Rock till the end
Grey signs the print ad campaign for Alcatraz Milano, the cult place for rock concerts and live music. It’s at Alcatraz that yesterday and today’s storic bands played and go on playing. The idea is that in Via Valtellina music is a serious staff. That’s why Alcatraz asks its notes to give themselves completely, till the exhaustion. This is why the end of a concert is like a battle field where you sweat your blood. In the name of rock.
Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Head of Art: Francesco Fallisi
Art Director: Daniele Dagrada
Copywriter Supervisor: Simona Angioni
Illustrator 3D: Chiara Biagi
Photographer and Post production: Giacomo Biagi
Photo agency: DV Milano Srl
Published: October 2010
The commercial titled Rock till the end was done by GREY MILAN advertising agency in Italy. It was released in the October 2010.
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