Shine on stage. Not in the basement. Stop playing games. Start playing guitar.
In 2009, more Guitar Hero guitars were sold than actual ones. We thought that was kinda crazy, so we created this poster campaign for Sparrow Guitars to remind people there¹s just no substitute for the real thing.
Advertising Agency: Rethink, Canada Creative Directors: Ian Grais, Chris Staples Copywriter: Keri Zierler Art Director / Designer: Rory O'Sullivan Studio Artists: Richard Parkes, Justine Renvoize Photographer: Clinton Hussey Account Manager: Louise Ritchie