To promote the Lynx Dry deodorant range, we had to remind consumers that " Girls Look Hot Wet. Guy's Don't". So we proved it, with an interactive experience that treats the audience to slow motion footage of girls getting saturated - so long as they can keep the guy dry!
Advertising Agency: Soap Creative, Sydney
Creative Director: Brad Eldridge
Art Director: Dhani Sutanto
Copywriter: Alex Bodman
Tech: Jim Boswell, Mark Fennell
Strategy: Ross Raeburn,
Producers: Alice Le, Josh Hunt
http://lynxeffect.com.au/dry/
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