The advert titled CHE was done by Lew Lara\TBWA advertising agency for INTERNET GROUP company in Brazil. It was released in the February 2010. Business sector is Publications & media.
Credits:
The first campaign created by Lew’Lara/TBWA for IG (Internet Group) aims to advertise the women channel of the Brazilian portal, that was totally renewed. The channel brings now different news sections and offers the user a layout with easier navigation, analyses, discussions and subjects for reflection. The channel is one of the main websites of Brazil focused on female public.
The print campaign brings great male historic characters such as Che Guevara and Albert Einstein as women, suggesting that they could pretty much have been female characters.
Agency: Lew’Lara\TBWA
Advertiser: iG
Product: Delas
Account Team: Marcio Oliveira, Ricardo Forli, Guilherme Bernardes and Pedro Mesquita
Media Team: Luiz Ritton, Fabio Walker and Débora Veloso
Planiners: Daniel de Tomazo and Tatiana Tsukamoto
Creative Directors: Jaques Lewkowicz, André Laurentino, Manir Fadel and Luciano Lincoln
Art Director: Bruno Cardoso
Writer: David Bessler
Art Buyer: Giuliano Springhetti and Daniela Picchiai
Photo: Ale Catan
Image treatment: Platinum
Graphic Production: Katia Bontempo and Marcos Pedra
Client: Alexander Rocco, Suzana Chibante and Bárbara Stanichi
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