The campaign presents an interpretation of the joy of driving, a collaboration with artist Robin Rhode and director Jake Scott. The work captures the exhilarating performance of the all-new BMW Z4 Roadster by using the car as a paint brush on a 100 x 200ft canvas.
Advertising Agency: GSD&M Idea City, Austin, Texas
Executive Creative Director, Mark Taylor
Group Creative Directors: Jay Russell, David Crawford
ACD/Art Director: Scott Brewer
ACD/Writer: Ryan Carroll
Executive Producer: Jeff Johnson
Sr. Producer: Florence Babbitt
Account Service: David Matathia, Coley Platt, Travis Scoggins, Jodi Bucciarelli
Media: Carmen Graf, Kathie Haydon, Sabrina Jumper
Out of Home: Jeanine Swanson, Margot Thornhill, Emily Russell
Production Company: RSA Films, Inc. / Los Angeles, CA
Director, Jake Scott
Producer, David Mitchell
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