Friday, August 7, 2009

McLobster - Traps


The McLobster is a sandwich made with fresh local lobster. It’s only available once a year and exclusively at McDonald’s along Canada’s eastern seaboard. For fans of the sandwich, it’s as much an event as a promotion. Our concept centered on these qualities.
TITLE: McLobster - Traps
AGENCY: Cossette Atlantic
CLIENT/PRODUCT: McDonald's
CREATIVE DIRECTOR: Bruce Whelan
ART DIRECTOR: Trina Tucker / Jessica Tipping
COPYWRITER: Alayna Miller
PRODUCTION: Beverley Gallant
PHOTOGRAPHER: James Ingram, Jive Photographic
LOCATION: Shaun Clarke
POST PRODUCTION: Jive Photographic

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