Belgium the law concerning organ donation is very confusing. Everyone thinks he or she is automatically considered as a donor, but in fact you have to register to be a donor. Reborn to be alive is campaigning to make everyone aware of the fact he or she has to sign up. Also with the male target audience. That's why we placed the following ad in P-magazine, Belgium's leading male magazine.
Advertiser: Reborn to be alive (Organ Donor Foundation)
Product: Organ Donor Foundation
Agency: Duval Guillaume, Brussels
Executive Creative Director: Katrien Bottez, Peter Ampe
Creative Director: Katrien Bottez, Peter Ampe
Art Director: Katrien Bottez
Copywriter: Peter Ampe
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