This poster was created around the hosting of the confed cup by South Africa. At south african soccer matches, fans wear a hat called a makarapa. These hats are a purely SA thing and are hand made out of the miner's hard hats. It's a culturally SA thing. We've exaggerated the hats to comment on South Africa, politically, socially and culturally. "Mzanzi" is vernacular for South Africa.
Advertising Agency: Blackriver FC, South Africa
Creative Director: Ahmed Tilly
Art Director: Justin Joshua
Copywriter: Iain Thomas
Illustrators: Peet Pienaar, Jono Garrett, Justin Joshua, Meryke Naude.
Producer/Art Buyer: Hilary Simpson
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