Thanks to Apple the standard of marketing undertaken by computer and tech companies has dramatically increased. Apple showed the world that tech products can be 'sexy' and marketed creatively. The latest brand in this realm to take a creative approach to advertising is Microsoft. New Zealand agency Y&R zoomed in on the idea of home entertainment for this series of ads for the software giant. Promoting Microsoft Vista, which allows you to access your phone, music and photos etc from your PC, the ads are anchored around the idea of making your home a theme park of entertainment - a bouncy castle of fun. - Lisa Evans.
www.thecoolhunter.net
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