To celebrate safe sex Lafa are handing out 100 000 free condoms in Stockholm this summer. Every condom has been printed with a unique number (from no.1 to no.100 000) and at the campaign blog www.kondom08.nu people can upload their own personal stories about what happens to their number. 3 teaser-ads were released day 1 of the campaign. * Please note that “08” is the area code for Stockholm.
AGENCY: Ester
CLIENT/PRODUCT: Lafa (The Stockholm County Aids Prevention Program)
EXECUTIVE CREATIVE DIRECTOR: Lotta Mellgren
CREATIVE DIRECTOR: Lotta Mellgren
ART DIRECTOR: Emil Jonsson, Ulrika Eriksson, Lotta Mellgren
COPYWRITER: Emma Zetterholm, Daniel Vaccino
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