ESPN’s X Games launched this yearlong campaign to build on the Original Works of Sport platform that emphasizes the creativity and originality that separates the X Games from other sport events. It’s a shift from previous event-based ad campaigns (winter and summer X Games) to a more cohesive platform that will represent the X brand year-round.
Michael Carpenter, The Martin Agency/Andrew Stubbs Johnston, Superfad, art directors; Dave Gibson, The Martin Agency, writer/associate creative director; Rob Schapiro, The Martin Agency/Robert Rugan, Superfad, creative directors; Scott Clarke (Gretchen Bleiler/Jon Olsson/Joe Parsons)/Tim Zimmerman (Travis Rice), photographers; Alice Blue, retoucher; Ben Eley, The Martin Agency, Studio artist; Superfad, production company/digital imaging/editorial company; Brian Camp, The Martin Agency, broadcast producer; Rebecca Gricus, The Martin Agency, assistant producer; Jennifer Brogle-Jones, Superfad, producer; Geraint Owen, Superfad, executive producer; Amy Selwock, Superfad, head of production; Michael Wharton, Superfad, CG supervisor; Brenton Gregory-Morley/Johnathon Vitagliano, Superfad, editors; Jeff McManus, Rainmaker Studios, sound engineer/mixer; Black Iris, music composer/arranger; Paul Martin, The Martin Agency, print producer; Dwight Loew, The Martin Agency, art buyer; Rad Tollett, The Mar
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espn.go.com/action
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