Encourage young binge drinkers to take responsibility for their actions by reminding them that there really is nobody else to blame for the damage they do to themselves.
Advertiser: NSW health, Responsible Drinking Campaign
Agency: GPY&R Sydney
Art Director: Robbie Kantor
Copywriter: Bart Pawlak
Designer: Martin Brown, Robyn Spencer
Retoucher: Electric Art
Photographer: Gary Sheppard
Country: Australia
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