Tuesday, January 20, 2009

BASF: Orchard


120 000 eyes, all trained on your orchard.
Insecticide. Herbicide. Genocide. The bug stops here.
BASF The Chemical Company
Advertising Agency: Draftfcb, Cape Town, South Africa
Creative Directors: Schalk van der Merwe, Francois de Villiers
Art Director: Schalk van der Merwe
Copywriter: Neil Gardiner
Photographer: Shutterstock, Opo Terser

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