Monday, January 28, 2013

Volkswagen Park Assist: Hedgehog and Fish

Precision Parking. Park Assist by Volkswagen. Volkswagen wanted to increase the sale of optional equipment with the new cars they sell. Therefore we had to come up with ideas that introduced the features and would also get people excited about them. One of these features: the park assist. Advertising Agency: DDB Tribal Berlin, Germany Chief Creative Officer:: Eric Schoeffler Creative Directors / Copywriters: Maged Nassar, Ali Ali Illustrator: The Operators Account Supervisor: Susanne Pl├╝mecke Account Manager: Catrin Schmid Art Buyer: Susanne Kreft

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