The mission was to create a buzz around a new collection of young fashion designer Robert Kalinkin. The idea was to play around everyday expressions such as "Oh Jesus" to directly point both to person and clothes he or she is wearing.
Advertising Agency: AD McCann Erickson Vilnius, Lithuania
Creative Director: Jonas Valatkevicius
Art Director: Ernesta Vala
Copywriter: Audrius Puidokas
Photographer: Reda Mickeviciute
Styling: Robert Kalinkin
Design / Postproduction: Ernesta Vala, Karolis Zukas
Published: August 2012
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