Reebok spot “Girl Inspired

The new Reebok spot “Girl Inspired” is bold & beautiful, striking a chord and with a rhythmic intensity that is the fusion of music video and an all-out powerful brand spot for agency mcgarrybowen. The piece features a smoldering Alicia Keys, masterfully directed by Sam Bayer and deftly edited by Cut+Run’s Gary Knight. Advertising Agency: mcgarrybowen, New York, USA Executive Creative Director: Mark Koelfgen Associate Creative Directors: Jamie Massam, Cooper Smith Account Director: Alison Stratten Account Supervisor: Heather Livengood Executive Producer: Steve Ford Assistant Producer: Nick Bourne Production Company: Serial Pictures, Serial Pictures Director: Samuel Bayer Executive Producer: Violaine Etienne Head of Production: Peter Fitzgerald Producer: Richard Berman Editorial Company: Cut + Run Editor: Gary Knight Assistant Editor: Zach Patten Producer: Melati Pohan Executive Producer: Rana Martin Telecine: Company 3 Colorist: Tom Poole Visual Effects: Smoke & Mirrors Artist: Sam Caine Assistant Artist: Dan Bowhers Audio Post: Plush Mixer: Rob Fielack