Sunday, November 25, 2012

Palmers Stockings: Playboy Birthday

Our client Palmers, the Austrian market leader in lingerie, briefed us to create an advertisement for the 40th anniversary of the Playboy Magazine. Instead of congratulating the magazine, we decided to speak directly to its legendary personification, Hugh Hefner. With a sexy model in Palmers stockings who looks like one of his typical Playboy Bunnies, by simply crossing her legs behind her head. By staging one of the main articles of the Palmers product line and using it to point at the ears of the Playboy bunny, we have combined creativity and strategy in a quite sexy way. Advertising Agency: Interone, Germany Executive Creative Director s: Marco Mehrwald, Thomas Pakull Creative Directors: Shin Oh, Gunnar Immisch Copywriter: Tobias Schwarz Art Director: Alex Hellmich Photographer: Kourtney Roy Art Buyer: Inga Christensen Account Supervisor: Katharina Aschauer Account Manager: Lara Timm

No comments:

Post a Comment