Bench Fix Hairstyling Products: Gecko

Superior hold. Bench Fix Professional Hair Styling Products Bench, the foremost fashion brand in the Philippines, has come up with a line of hairstyling products under the brand Bench Fix. This wide range of professional hairstyling tools consist of 8 products: Hairlastic Flexible Fibers, Clay Doh Molding Clay, Rock Steady Scuplting Bond, Rock & Rule Matte Sculpting Wax, Shape Shifter Shaping Fiber Creme, Agent Bond Styling Gum, Sooo Polished Shine Wax, and the Deputy Shine Pomade. All of these were designed so the everyone can easily style their hair any way they want, and still manage to keep it in place because of its 'superior hold.' Bench came up with these print ads to creatively show the product's benefit and promote awareness to its young and hip market in a way that they can truly relate to. Advertising Agency: TBWA\Santiago Mangada Puno, Makati City, Philippines Creative Directors: Melvin Mangada, Marci Reyes Associate Creative Director: Ali Silao Art Director: Ronald Carlo Banares Copywriter: Marci Reyes Photographer: Jay Tablante Print Producer: Dennis Carlos Make-up Artist: Jen Delica Hair Stylist: Mark Anthony Sumaray