Thursday, May 17, 2012

Sprite: Sprite Shower

A giant Sprite dispenser placed in one of the most crowded beaches in Brazil, where people could have a cold refreshing shower during Brazilian summer, where temperatures reach close to 40ºc. With more then 1,500 showers everyday, together with a sampling strategy around the machine. Sprite Shower was able to leverage the brand above all others in the field and consumers more than merely hearing about Sprite’s refreshing power, felt it directly all over their bodies. Advertising Agency: Ogilvy, Sao Paulo, Brazil Chief Creative Officer: Anselmo Ramos Executive Creative Directors: Claudio Lima, Fred Saldanha Creative Director: Danilo Janjacomo Art Director: Fernando Saú Copywriter: Luiz Vicente Simões Head of Production: Nana Bittencourt Account Director: Ana Paula Perdigão Account Supervisor: Fabiana Amorim Production Company: HungryMan Executive Producer: Alex Mehedff Producer: Renata Dumont Director: Gualter Pupo Director of Photography: Fernando Young Editor : Jair Peres VFX House: HungryMan VFX Technician: Rodrigo Oliveira Post-Production: Hungry Man, Fullframe Audio: S de Samba Music Production: Dimi Kireeff, Marcio Chavemarin, Fernando Fesztock Music Composer: Dimi Kireeff, Marcio Chavemarin

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