NEW WIFE, NEW RULES WIFE SWAP Australia Mondays 7.30pm only on Lifestyle YOU FOXTEL If the key to good drama is conflict, then Wife Swap has it by the laundry load. It’s a show that isn’t just fun to watch but really lifts the lid on the different ways men and women choose to live and raise a family together. Sydney agency Dynamix created a campaign that taps into flashpoint moments where a new wife lays down the law within the household. Advertising Agency: Dynamix, Sydney, Australia Creative Director: Ryan Hill Art Director:David Smith Copywriter: Ken Buchan Photographer: Studio Commercial Designer: Indah Shillingford Group Account Director: Gareth Pask Directors: XYZ Networks Published: January 2012
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