Saturday, December 3, 2011

Mazda: Skyactiv Revolution, Boxer

This series of posters and ads were developed to grab people’s attention and let them know that big things are happening at Mazda. A highly complex suite of engineering innovations called Skyactiv Technology are hitting the market, and we needed to find a way to create intrigue without bogging people down with complicated details. Advertising Agency: The Garage, Orange County, USA Chief Creative Officer: Harvey Marco Creative Directors: Dino Spadavecchia, Napper Tandy Art Director: Dino Spadavecchia Copywriter: Napper Tandy Illustrator: Justin Van Genderen Photographer: Kevin Necessary Senior Print Producer: Tracy McCarthy Art Producer: Jessica Mirolla

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