Sunday, December 4, 2011


We illustrate a Swedish ice hockey player in a dramatic tackle with an opponent from another team. The visual and dramatic colour splash also went outside the traditional frames of advertising billboards in a very literal way. Advertising Agency: Lowe Brindfors, Sweden Copywriter: Peter Laurelli Art Director: Rickard Villard Photographer: Ian Crawford Graphic Designer / Typographer: Jeanette Andersson Art buyer: Caroline Agné Account supervisors: Maria Lundvall, Marie Klinte Account managers: Anette Nygårds, Karolina Jansson Retouching: Roland Lindgren, Andreas Lindström / Bildinstitutet

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