Monday, December 12, 2011

Road Safety Trust: Distracted Brains - Truck

Everyone thinks they can multi-task. It turns out that our brains just can't. Instead, they switch from one task to the other, decreasing our ability to do either task properly. Distracted brains drive dangerously in this new campaign for Road Safety Trust New Zealand, from Clemenger BBDO, Wellington. Category: Public interest Client: Road Safety Trust Agency: Clemenger BBDO, Wellington Country: New Zealand Executive Creative Director: Philip Andrew Art Director: sarah jackson Copywriter: Jon Pickersgill Agency Producer: Marty Gray Account Service: Ali Bartleet Illustrator: Bec Wheeler (Truck), Blair Sayer (Red Light), Jo Tronc (Girl) Animator: Watermark Ltd Film Production: The Picture House Post Production: Aaron Hilton The commercial titled Distracted Brains - Truck was done by Clemenger Bbdo, Wellington advertising agency for Road Safety Trust (for Road Safety) in New Zealand. It was released in the September 2011.

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