Everyone thinks they can multi-task. It turns out that our brains just can't. Instead, they switch from one task to the other, decreasing our ability to do either task properly. Distracted brains drive dangerously in this new campaign for Road Safety Trust New Zealand, from Clemenger BBDO, Wellington.
Category: Public interest
Client: Road Safety Trust
Agency: Clemenger BBDO, Wellington
Country: New Zealand
Executive Creative Director: Philip Andrew
Art Director: sarah jackson
Copywriter: Jon Pickersgill
Agency Producer: Marty Gray
Account Service: Ali Bartleet
Illustrator: Bec Wheeler (Truck), Blair Sayer (Red Light), Jo Tronc (Girl)
Animator: Watermark Ltd
Film Production: The Picture House
Post Production: Aaron Hilton
The commercial titled Distracted Brains - Truck was done by Clemenger Bbdo, Wellington advertising agency for Road Safety Trust (for Road Safety) in New Zealand. It was released in the September 2011.